Big Data, Alive & Well

Posted by gilda Jan 31, 2013

Big Data is a big deal around here… and everywhere, really.  It’s a fact of life and a part of many businesses that are thriving.  As the Chair of the SNIA Analytics & Big Data Committee, I’m always on the lookout for worthy Big Data events and a gathering of the minds.

2.jpgNetApp hosted The Hive Think Tank on January 16th, 2013 and began the new year with an exciting panel discussion called “The Elephant Riders”.  This fantastic panel of people consisted of Charles Zedlewski, VP Products, Cloudera, M.C. Srivas, CTO at MapR, Sanjay Radia, Co-Founder HortonWorks, Jonathan Gray, Co-Founder & CTO Continuity, & Dhruba Borthakur, Facebook.   Pretty incredible lineup, right?  The banter back and forth was even more so.

Hadoop has been one of the main foundations of the Big Data revolution. In this discussion, this elite set of technologists who are founders or core-management-team-members of Big Data companies shared their ideas, insight, and predictions for the future.  Some competed in certain areas, and others were neutral players (ie. Jonathan Gray of Continuity, very eloquently calling his company “Switzerland” at one point). They also discussed the relevance (or not) of Hadoop for Big Data experiments in the next decade. The experts took a closer look on how Big Data infrastructure could evolve and who is best positioned to deliver in this area.


The room was packed, the discussion was animated, the audience was engaged, and there was active participation on Twitter and Facebook.  If you’re interested to check out the riveting dialogue and discussion, take a look here. Share it with your friends, colleagues, all of those who weren’t able to make it.


Big Data comes in many different shapes and forms, both structured and unstructured.  Due this variety, companies are innovating and creating new ways to not only analyze the data but to also turn that methodology and features into new products and services.


Until recently, it’s been a huge challenge to control this variety of huge datasets, but with innovations in virtualization, high performance computing, and solid state storage technology, it's now possible to process and manage Big Data in a manner that results in new possibilities that didn’t exist before.



Obviously there is a clear connection between analyzing large data sets and the business success associated. Technology vendors and industry analysts relay the known business benefits that enterprises attach from combining structure and unstructured data.  Where they really win and shine is once they find the business value that is hidden in all of that collected data.  They succeed when they gain visibility into their data and what it means to grow their business.

More and more businesses are learning how to first recognize their data for what it is, and then how to analyze it and apply some value to what was found as part of that analysis.  I would advise our members to maintain a level of control and visibility with their data and use stable and proven tools for their business intelligence.  If these strategies are put in place early on, it will equate to a better chance for success in the long run.  Gaining knowledge around how to manage and analyze data and really understand the leaders in the business intelligence space only adds to their potential success moving forward.

The most important step you can take to prepare for big data and everything that it entails is to align with specific business goals.  Applying big data techniques to accomplish these goals is the underlying task at hand. Whether it is filtering patterns and webpage logs to understand shopping behavior on an eCommerce site or determining interests and demographics tastes and trends from social media interactions, aligning with your specific goals is the first and foremost task for success. From there you can invest in skills, resources, infrastructure, etc. to achieve those goals.


Technology is ever evolving, and one area where it’s growing is in the ability to collect and analyze huge datasets.  It is exactly this trajectory of functionality that will lead to revolutionary advances in business as we know it today.  Furthermore, the big data “trend” is rather a reality and not going anywhere as long as we keep tweeting, updating our Facebook status, posting photos and videos, we are creating massive amounts of data.  There is tons of data all around us, and by tomorrow it will have grown by 2.5 Exabyte’s.  What’s important is that we take this amazing opportunity in front of us and turn into business value and information that will help us succeed as a whole.


It's estimated that 800 exabytes (EB) of data existed in 2010 (of which ~90% was created in the prior two years). In 2012, it was estimated that 2.8 zetabytes (ZB) of total stored data existed (or 2 ZB created in just the prior 2 years). (Given that I am a storage gal, let me break it down for you to really drive home the magnitude here : 1,024 megabytes is 1 gigabyte, 1,024 gigabytes is 1 terabyte, 1,024 terabytes is 1 petabyte, 1,024 petabytes is 1 EB, and 1,024 EB is 1 ZB. The average person is estimated to create ~4.5 EB of data over his/her lifetime.

I’m estimating that most of the readers out there have a Facebook account or know at least a handful that do.  ~80% of inbound data traffic for photo requests to Facebook servers are for only ~10% of the photos stored on the social network and ~95% of photo access requests are for ~50% of the stored photos. Facebook users now upload ~350 million photos per day (up from ~300 million in the Fall of 2012) which requires an additional ~7 petabytes of storage each month.  Now the data is getting really “big” isn’t it?  & we’re only just getting started…



The ABDC is a SNIA Committee that is dedicated to fostering the growth and success of the market for what is generally referred as Analytics and Big Data, and more generally, the use of data storage resources and services by analytics and big data applications and toolsets.

This post was originally published on SANbytes Blog.


We have previously discussed how Flash memory can accelerate large amounts of data by only putting a small percentage of data on Flash memory. Let’s take a look at an OEM partner’s approach to increasing performance with Flash: Teradata Hybrid Storage.  Teradata is a leading NetApp OEM Partner that takes an innovative approach to integrating NetApp E-Series into their data warehouse hardware platforms. As a dedicated business analytics system, a Teradata data warehouse knows exactly how often each data block is accessed and hence where it should be stored, so an even more optimized approach can be taken.

Let’s take a look under the hood: Teradata leveraged the basic E-Series feature set for mixing SSD’s and HDD’s within a single array to create the Hybrid Storage system. Here’s where the innovation comes in by providing fully automatic, intelligent data migration between SSD and HDD storage tiers at the database level – something the array cannot do by itself. . This secret sauce is called the Teradata Virtual Storage software:


Teradata Graphic.jpg


Teradata Virtual Storage literally takes the data’s temperature by monitoring how often all data blocks are accessed and automatically migrating frequently accessed data to SSD and less frequently accessed data to HDD.

The way that data is used in data warehouse systems is surprisingly similar across all customers and industries. By monitoring 100s of systems Teradata has found that data access patterns follow the classic 80:20 rule. That means typically 20% of the data is hot since it is accessed 80% of the time. If this hot data is always stored in the SSD, there is a huge performance boost to be gained. So with a relatively small portion of the storage array in SSDs customers have seen up to a 60X improvement in the time to perform their analytic operations.   Performance, performance and performance are the ultimate requirements for a data warehouse. That the investment in SSDs and Hybrid Storage can make such a huge difference has made it an instant hit with many of Teradata’s Fortune 1000 customers. They can now experience this added performance to make faster, better and smarter decisions about their business. 

Yes, there are other ways to use SSD technology in database systems – namely their use as server side cache. Indeed, a cache oriented approach works well in transactional systems where lots of small segments of transaction data can be efficiently kept in the cache. Data warehousing and business analytics are a different story and require frequent use of large amounts of data which can be accessed with consistently low latency.  Another consideration is the ability to scale the Flash technology at the array level beyond the limits of an individual server.   For Teradata’s data warehouse use case, their specific hybrid approach to using Flash has proven to be the best fit.


NetApp in the News, 1/28/13

Posted by NETAPP_360 Jan 28, 2013

Cisco gets closer to NetApp, further from VCE - Network World

NetApp and Cisco announce an expanded alliance partnership with FlexPod.


Big Data Fuels F1 Success For Team Sauber - SiliconANGLE

SiliconANGLE spotlights the Sauber F1 Team’s reliance on Big Data to gain a competitive advantage, using NetApp’s FlexPod data center solution.


Billions of Sensors Power Wichita State Professor’s Vision of Interconnected World  - Wichita Eagle

This Wichita Eagle piece showcases the rise of the technology sector in Wichita, in addition to NetApp's innovation and how this could help put WSU in the technology "big leagues."



By Jonathan Kelly


superbowlTrio17_15_v1 copy.jpgAs many of you may already know, NetApp's agile and reliable storage technologies have secured our position at The Big Game, providing continuous availability of game day data to the NFL. Our road to Super Bowl XLVII actually began last month when the NFL and NetApp entered into a multi-year relationship, and one of our first undertakings is managing the massive amounts of data that needs to be collected, accessed, protected, and shared at Super Bowl XLVII.


Long before the players take to the field, the NFL staff and their NetApp teammates are already hard at work – involved in an infrastructure game in which there can be no fumbles, no injuries, no poorly-called plays. The kickoff for this technology event actually began some 30 days prior to The Big Game and runs until 2 days after the event; with 768 hours of continual game play – there are no time outs for the NFL or for NetApp.


NetApp's MVP for this year’s Super Bowl technology team is our FAS2220 storage system, designed to provide the same agility and reliability that is expected from any Super Bowl player. But rather than making tackles and tossing touchdowns, the suite of NetApp FAS2220 systems on-site in New Orleans will deliver the fast, efficient data availability and disaster recovery that an event of this magnitude mandates.


The FAS2220 will take its position in New Orleans to support the NFL’s three mobile Data Centers, providing key infrastructure to keep the entire event running smoothly:


  1. In the IT nerve center -- The NFL's IT operations are running from a temporary HQ in New Orleans for a full month leading up to Super Bowl XLVII. Our job was to get them up and running quickly and without the luxury of a traditional, stationary data center. Fortunately, NetApp's ease of installation, agility, and interoperability with technology partners are up to the task, with 96% of Fortune 100 companies already relying NetApp to run their mission-critical infrastructures.
  2. In the Media Center – NetApp is providing the infrastructure essential to support the security credentialing of Super Bowl personnel, covering everyone from the vendors working the stands to the world’s media covering every aspect of the game. The Super Bowl staff need real-time access to the parts of the stadium they are credentialed for, and there is simply no room for downtime or infrastructure problems. NetApp provides the stability and dependability needed for such a critical infrastructure, as well as to support other materials the NFL uses to serve the media.
  3. In the NFL Broadcast Compound – This centralized hub will store, access, replicate, and distribute the hundreds of thousands of NFL official photographs taken at the Super Bowl. NetApp is providing the first-ever collaborative storage environment for the Broadcast Compound, designed to streamline the process of capturing, sorting, and accessing the official NFL photos taken at the event. Photos will be ingested into the Broadcast Compound, to be immediately sent to the NFL's internal Digital Media Staff at the NFL's office in Culver City. At the same time, NetApp will ensure both on-site and off-site staff from the NFL and will have secure and immediate access to find the right photo to accompany each media statement.


There are many challenges that come with providing infrastructure for the Super Bowl and it can be a complex operation to manage. This year NetApp is streamlining it all, helping the NFL centralize with a faster, more efficient, and agile infrastructure to eliminate downtime.


Of course the NetApp & NFL relationship has just kicked off and they will continue to team for the deployment of services out to your favorite team. Which team you ask? Try all 32 of them! Stay tuned to find out more…

By Manish Goel, executive vice president, Product Operations, NetApp


Today we announced an expansion of our partnership with Cisco to deliver new converged infrastructure innovation to unify branch office, data center and public cloud infrastructure under the FlexPod architecture. Watch my video with Padmasree Warrior, Cisco's chief technology and strategy officer where we discuss our shared vision for the future of the data center.


This post was originally published to JR's IT Pad.


UPDATE: Stay tuned for more information about our #spotnetapp social media contest at Cisco Live London


I’m very proud to be able to say that NetApp are the only Diamond sponsor of Cisco Live, London this year. The event runs from January 29th to February 1st 2013, at London’s ICC ExCel  (A huge warehouse in East London, right near the Thames. To read about previous events, see Cisco Live 2011 ; Cisco Live 2012 ].

What exactly do we have in store for attendees this year? Our teams have put together the following guide. Hope you find it useful.


Meet NetApp & Cisco Experts.        

Come talk to us at stand D1.  See LIVE demos including FlexPod & ExpressPod from Cisco & NetApp in action. Learn how our joint solutions increase your business flexibility, enhance the efficiency of your current solutions, and reduce the risk to your business. We’ll be focusing on:

  • Agile Data Infrastructure based on NetApp Data ONTAP – the world’s #1 storage operating system
  • Data Centre & Cloud solutions including FlexPod and ExpressPod from Cisco & NetApp
  • Validated applications on FlexPod, including VMware View & vSphere; Microsoft Private Cloud, Exchange, SQL Server & Sharepoint, Citrix XenDesktop, Oracle, SAP, Red Hat Enterprise Linux.
  • FlexPod certified partners & their success


Presentations & Speaking sessions

  • BREAKOUT 1: “NetApp & Cisco: Expanding the FlexPod Architecture”
    • Tuesday, January 29th, 11:15am
    • BRKSPS-2501: Joint session with Patrick Rogers, VP, Data Center Platforms, NetApp & Paul Perez, CTO Data Center Group, Cisco


  • BREAKOUT 2: “ExpressPod: How to reduce the cost and complexities of deploying and managing virtualised storage for small and midsize organisations ”
    • Wednesday, January 30th, 9 am
    • BRKSPS-2502: Presented by Joel McKelvey, NetApp


  • CASE STUDY 1: “Sauber F1: Innovation at 300kph. FlexPod case study ”
    • Tuesday, January 29th, 12.20pm
    • PCS-2002: Presented by Manfred Buchmann, Senior Director System Engineering, NetApp EMEA with partners UP-GREAT & NetCloud


  • CASE STUDY 2: “ANS: De Vere check into a fully managed cloud with ANS Infrastructure 3.0 and FlexPod  ”
    • Thursday, January 31st, 12.20pm
    • PCS-2001: Presented by Andy Barrow, Technical Director, ANS and Laurence James, NetApp


  • VIRTUAL BREAKOUT: “Deliver a Future Proof, Service Oriented Infrastructure to Your Business”
    • Tuesday, January 29th, 11am
    • Presented by Paul Sudlow, Technical Alliances Lead, NetApp and Alan Gerrish, Cisco
  • PANEL: “Big Data Architecture”
    • Thursday, January 31st, 5pm
    • With Kamesh Raghavedra, NetApp


NetApp Live Theatre & Cisco Live Data Centre Booth

“Cisco Live Data Center is powered by FlexPod”.

Hear the latest news throughout the week from Cisco and NetApp.  Understand how our partners have helped organizations go further faster. [Check back – Schedule will be posted here soon]




Agile NetApp: Match your agility against ours.

How agile are you? Come to Stand D1, join and win with Team NetApp! Find out more at: .


Social Media at Cisco Live

Whether you're in attendance or just following along from home, you can join the conversation on Twitter using #NetAppCLEUR, #YepNetApp, #FlexPod hashtags. We’ll also have plenty of NetApp folks and bloggers participating, led by:

And don't forget to follow @NetApp on Twitter, like us on Facebook and watch our videos on YouTube. We want to know – what are you most looking forward to at the event?

And the rest…….

We'll also be hosting a series of invite only events including a FlexPod/Private Cloud Executive Summit; Customer & Partner Dinner at the Tower of London; Analyst Dinner; Press Dinner and many individual meetings. As well as sponsoring & featuring FlexPod at Cisco’s Data Centre Partner Conference at Crowne Plaza, Docklands. Please get in contact if you are, or would like to, attend any of these and we’ll see what we can do to help.

But the big question of course is - Why is NetApp the only Diamond sponsor? Unfortunately you’ll have to wait until closer to the event for more news on that……………

See you there.


Welcome to NetApp 360! Let’s start with you telling our readers a bit about you and your company.

My name is Omer Mushahwar and I’m a senior associate with Torti Gallas and Partners, Inc.  We’re a global architecture, planning and urban design firm based in Silver Springs, Maryland.  For nearly sixty years, our design expertise has helped customers around the world implement a variety of architectural projects:  urban design and town planning; residential, mixed-use and neighborhood revitalization; and military housing projects.


What brought about Torti Gallas’ engagement with NetApp?

We recently assessed our data center and identified opportunities to transform the infrastructure into a more innovative, cost-effective environment.  We had 25 servers on direct-attached storage to support our business needs.  From the standpoint of data center and management costs, backup and recovery needs, and supporting our staff, our IT environment was highly inefficient and definitely needed to be overhauled. The firm also experienced periodic data center outages due to severe weather like extreme heat or intense thunderstorms. These disruptions to business operations affected client service and were costing the firm up to $45,000 a day.


Our IT management team decided it was time to improve service levels, lower data center costs, ensure business continuity, and position the company for growth. Working closely with technology partner and IT solutions provider Presidio to investigate our options, the firm zeroed in on using a VMware virtualization model running on a FlexPod data storage solution. The combination would meet our virtualization and cost-efficiency goals, and also offer all the capabilities we would need for a scalable, agile, and secure enterprise.


What business and operational benefits has your new IT architecture delivered?

We immediately experienced significant improvements in our IT and operational efficiencies.  Thanks to the various components in our virtualized FlexPod data center solution, physical storage requirements have dropped from 10TB to 4TB and network bandwidth utilization is down by 70 percent.  While the previous direct-attached storage environment distributed file shares across different servers, the integrated FlexPod architecture now centralizes the firm’s architectural design, client billing, proposal and other important files, giving our teams one place to find the content they need to perform their jobs.  Furthermore, the IT staff can use NetApp’s Web-based My AutoSupport applications to monitor system health, proactively optimize performance and ensure system availability.


The FlexPod solution uses integrated disaster recover capabilities from NetApp, VMWare and Cisco which has allowed us to take a big step forward in business continuity.  Our converged IT infrastructure protects valuable business data, reduce risk, maintain availability and meet our 2-hour recovery point and 4-hour recovery time objectives.  A FlexPod solution in the company’s secondary data center stores a mirrored copy of our application and data, which the IT team can use to quickly recover in the event of a system, site or regional outage. The solution helps us avoid the $45,000 a day we were losing previously during network outages.  Should an outage occur, we’re now prepared to continue serving our clients and generate revenue without missing a beat.


NetApp in the News, 1/22/13

Posted by NETAPP_360 Jan 22, 2013

Every week we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


100 Best Companies to Work For - FORTUNE

NetApp ranks #6 on FORTUNE Magazine’s "100 Best Companies to Work For" list.


Sunnyvale's NetApp Among Top Places To Work - CBS News

CBS News sits down with Gwen McDonald and Audrey Van Belleghem to talk about NetApp culture and how our core set of values set us apart from other companies.


The 25 Blockbuster Channel Executive Moves Of 2012 - CRN

This CRN slideshow highlights the 25 most important executive moves in the channel from the past year, capturing Julie Parrish's new role as CMO.


Small City Breaks New Ground as Service Provider - GCN

The integrated NetApp, Cisco, and VMware FlexPod solution is the underlying technology that allows the City of Melrose to meet the IT needs of users.



NetApp 360 spoke with Blake Strayhorn, president and executive director of Habitat for Humanity of Durham, North Carolina, about the NetApp Playhouse project that launched in December.


Congratulations on the recent launch of this special project. Would you tell us about Habitat for Humanity of Durham?

Absolutely! But it would take hours to talk about all the cool aspects of Habitat’s work in Durham!  


Durham Habitat has such a rich tradition. Over the past 27 years we built over 290 homes and we served 682 families in Durham. Our vision is a Durham where everyone has a safe, decent, and affordable place to live.


Durham’s affordable housing needs are significant and quite evident when we tour folks through neighborhoods adjacent to downtown; 36,000 of our Durham neighbors live in substandard housing! We definitely have our work cut out for us. We’re addressing Durham’s housing situation—in partnership with those who care—by building new homes, rehabilitating older homes, and repairing homes in neighborhoods just outside of Durham’s downtown district.


Durham Habitat has a strong entrepreneurial mindset, and we are uniquely positioned as a leader to address Durham’s affordable housing issues. We don’t give homes away—we sell them to our homeowners. We keep homes affordable by allowing homeowners to use sweat equity (typically 250–400 hours) in lieu of a traditional cash down payment. We use volunteer donations and labor to build the homes, providing energy-efficient, green homes to keep operating costs low and lending mortgage money at zero-percent interest. 


A quick story illustrates who we are. Durham Habitat recently finished the complete rehabilitation of a dilapidated 1930s home near Durham’s Goldenbelt, a renovated mill converted into office and retail space. Our Habitat homebuyers for this home are a refugee couple from Burma. The home dedication—a Habitat ceremony to celebrate the completion of the build—was well attended, and it was gratifying to have neighboring homeowners introduce themselves and thank me for the impact Habitat has made in their neighborhood. They didn’t feel safe walking at night just a few years ago, and they attributed a large part of their newfound sense of security and the transformation of the neighborhood to Habitat’s work. It was a moving hour, one that affirmed who we are and what we do.


We’re proud that we served 72 families in 2012, but we’re also proud that our work is transforming neighborhoods from unsafe to safe and thriving. Mostly, we’re excited about our future impact! We’re enhancing already strong partnerships with all of our partners, especially our great corporate partners like NetApp. 

NetApp and Habitat for Humanity of Durham recently partnered to launch the NetApp Playhouse project. What is this project and who does it benefit?

The NetApp Playhouse project benefits Durham homeowners in need of safe, decent, affordable housing by allowing us to generate much-needed revenue to build and repair homes. The project is a series of fun, one-day team-building projects in which groups of 15–20 NetApp employees come together to transform a stack of wooden building materials into a vibrantly decorated, wooden 5' x 4' playhouse. The teams, led by Habitat volunteers in a 6- to 8-hour playhouse build day, construct the playhouses, choose the decorative theme, and paint the playhouses. The finished playhouses are given to a partnering nonprofit organization that is chosen by Habitat and the build team. NetApp and other corporations appreciate the playhouse builds as great alternatives to traditional team-building opportunities because the playhouses are so fun and each team’s camaraderie is enhanced with the strong Habitat service component.


What have NetApp and Habitat for Humanity been able to accomplish through the project since its launch in early December?



We launched with a bang, not a whimper! Rather than test with one build, we jumped in all the way by building five playhouses in three days under a tight deadline imposed by the opportunity to showcase our work on the lawn of the Durham Performing Arts Center (DPAC). Our Habitat Playhouse Village, sponsored by NetApp, made quite an impression on the DPAC lawn next to Christmas trees for sale and a Christmas tree–decorating competition. We gave the homes to a partner nonprofit, the East Durham Children’s Initiative, which auctioned the homes to raise money. Everybody wins with the NetApp Playhouse project! 


Is this the first time Habitat for Humanity has participated in a playhouse project like this?



Yes, it's the first time Durham Habitat has participated in this program. NetApp has been working with Habitat for Humanity of Silicon Valley to replicate the successful program they developed together in California for their offices in Research Triangle Park. NetApp has raised more than $300,000 for the Milpitas, California-based chapter to build real homes for low-income families.


A great group of committed Durham Habitat volunteers, who call themselves the Geezers, lead our playhouse builds. NetApp employees, who are experienced playhouse builders, trained the Geezers on how to build the playhouses. The Geezers have embraced the Playhouse project and they’re excited about the project’s future. We’re excited to be the beta site for the expansion of this project.


When is the next playhouse build date and where will it take place?



The Geezers are leading the first of monthly NetApp build days on January 23.   


How can others get involved in this project?



They can call or e-mail Durham Habitat. 


Sandy Sweitzer

Director of Development

Habitat for Humanity of Durham, Inc.

(919) 682-0516 x107


Screen Shot 2013-01-16 at 4.58.48 AM.pngFORTUNE magazine unveiled its annual rankings of the top workplaces in America this morning and, once again, NetApp found itself ranked in the top 10. Companies around the world understand that creating a vibrant workplace not only helps attract top talent, but also can serve as a differentiator in the market. NetApp 360 sat down with a few NetApp employees to hear about what makes NetApp a great place to work.



1. What’s the most important thing in your mind that makes a company a great place to work? 

Sandy Wallace, Sales Representative: NetApp puts an extraordinary amount of effort when interviewing candidates to insure that all employees fit the “culture”.  As well, there is a ton of emphasis placed on Leadership, Trust, Integrity, Teamwork, Synergy and “giving back”.  We lead with our hearts but also with an urgency to “Get Things Done”.   We are accountable and respectful all at the same time.  I love it here.


Hassan Tahir, Technical Support Engineer: A culture of cooperation, collaboration and competition between the employees makes a company a great place to work. Enthusiastic and encouraging management that aligns employee’s individual goals with the company’s overall direction is another factor that I consider very important to make a company a great place to work.


Manjunath Mittha, Sr. Program Manager – Business Operations: NetApp provides an environment that encourages open lines of communication, visibility across the organization and most importantly a place where you can pursue one’s individual interests. Fostering an environment that encourages a common goal of doing the right thing for the customer and making them successful makes the essence of why NetApp is a great company to work for.


2. How important do you think culture is to the overall success of a company? 

SW: The culture at NetApp is incredibly important.  Last year, I was able to take my volunteer week to travel to Nepal on a Mission trip.  I never felt the need to check in that week as I knew the company was behind me and trusted me to come back with full force to catch up and never miss a beat.  I was so energized by giving back. NetApp is smart like a fox – we know that if you are passionate about a cause – you are probably passionate about your work.


HT: Culture plays a vital role in the success of a company. At NetApp, our culture creates commonalities between employees and brings them closer to work as a single team. Since management sits in open cubes with no doors or locks, it makes them available to the needs of their employees all of the time. I have never felt any hesitation to go and engage my peers, members from other teams or management when in need, and the culture at NetApp encourages this collaboration. This open culture is effective and efficient.


MM: Culture, being a core value, is directly proportional to how well each of us work towards a common goal – Making the customer successful. It’s driven from a desire to make a difference, in every little thing we do. I’ve been given the opportunity to attempt new things and influence the organization many times. It gives me a sense of “I belong here”.


3. Is there a particular moment or event that you either personally experienced or witnessed that exemplifies NetApp’s culture? 

SW: When I attended the USPS sales kickoff meeting this year, we had a team building event where we built prosthetic hands for land mine victims. We learned team building skills while making a huge difference in the world.  We were able to share our feelings and our aspirations as a team without feeling like we were exposing a weak side.  This is a unique company and our culture is our competitive edge.


HT: I think the Friday Beer Bash is a wonderful example of NetApp culture. NetApp not only encourages us to work hard but also enjoy the company of those we work with. It is a perfect event to wind down at the end of the week and have a good time meeting fellow employees from all over NetApp campus. It brings everyone together where they can share their thoughts and get ready for the weekend ahead.  


MM: There was a banner at the entrance of the building that I enter each day that said “NetApp saves lives”.  It meant very little to me until I heard a story a while ago where NetApp technology helped save a young boy’s life – a moment that started off as pure agony to a family – to a moment where the work we do daily as a team that made a difference to them. That moment made me realize that it was more than just a job, it was being able to make a difference, one person at a time. The banner is long gone, but the purpose of why I am here and what I do is not.


4. Do you think NetApp’s culture has an impact on the people that you work with outside of the company like other vendors, customers, or partners? If so, how? 

SW: Yes definitely.  I find that our partners would rather work with NetApp than our competitors as we treat people differently.  We are not all out for NetApp but are looking for a win-win.


HT: I work in Technical Support and my department is a customer facing business function. NetApp’s culture has a direct correlation with customer satisfaction when it comes to Technical Support. Usually, customers contact NetApp support when a NetApp product is either having issues or has failed. The technical complexities of NetApp products/solutions can easily make this a very tedious job but NetApp’s culture plays a key role in keeping the aura positive. The culture of collaboration enables engineers to resolve customer issues efficiently and effectively.


MM: Our culture impacts the communities that they are in. When I have walked into my kids’ school and told them I am willing to volunteer and am glad about the 5 day/yr paid volunteer benefit, other parents and teachers want to know more out my company and why such a benefit is provided. I’ve been able to be more intertwined with my kids’ life at school just because NetApp enables me to do so.


5. If you could describe NetApp’s culture to somebody using just one word, what would it be? 

SW: Motivating


HT: Cooperation


MM: Adaptable – With it comes opportunities to make great things happen.

This post was originally published to TomTALKS.


Tom Mendoza speaks globally on culture and leadership. In his latest blog post he gives his own personal tips and tricks on how to become a better public speaker.



NetApp in the News, 1/14/13

Posted by NETAPP_360 Jan 14, 2013

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


Why Tomorrow’s Business MUST Be a Great Place to Work Forbes

NetApp's Tom Mendoza highlights what continues to make NetApp such a Great Place to Work, and what the recognition means for us moving forward as a company.


NetApp’s Cyber Alliance Adds Merlin International to its Ranks; Mark Weber CommentsExecutiveBiz

Mark Weber comments on NetApp’s cyber alliance program’s decision to add Merlin International to its ranks.


Storage Migration Costs Can Exceed Array PricesServicesANGLE

Wikibon CTO David Floyer calls out NetApp ONTAP 8.1 in this piece examining storage migration costs.




It's NetApp, So Simple!

Posted by sana Jan 9, 2013

NetApp’s unique culture is embedded among employees, our sales and support staff, our partners, and especially in our interactions with our customers. We take pride in the fact that we’re regularly named a Great Place to Work all across the globe—after all, being a great company to work for makes us a great company to work with.

The element of NetApp’s culture that stands out most to me is the focus on simplicity. Our products are designed for simple implementation and configuration, our marketing messages are straightforward, and our employees and executives are approachable and always willing to help.

To sound knowledgeable and cool, very often we see people flaunting their knowledge, their exploits. I am sure you have found yourself in similar situations umpteen times. While the speaker is busy pontificating from a delusional altar of supreme wisdom, he/she scarcely realizes that the audience has completely zoned out! I have experienced this many a time. But this is not the case at NetApp. The culture is such that everyone is approachable—no matter how senior, the person is. Not being a techie, I know I have the dumbest questions, but there is always someone to answer them! And the best part is that my colleagues patiently simplify the technical aspects and make sure I understand them.

Simplicity is a NetApp value that reflects in everything we do. Right from product solutions to product installations to messages from our leadership to the easy-to-read blogs that Dave Hitz and David Gingell write. Come to think of it, even the recent “Yep, NetApp” advertising campaign is so simple and direct. No made-up claims, but rather talks of specific, proven functionalities of NetApp gear. Can it get simpler than this?

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


Katz, Sapper and Miller, a NetApp Flexpod customer profile - ZDNet

Q&A with ZDNet and NetApp customer Katz, Sapper and Miller on the organization's FAS3200 deployment.


Data Storage in 2013: 10 Trends Shaping New-Generation Technology - eWEEK

This slideshow highlights the 10 essential attributes that must be a part of an enterprise IT infrastructure.


The 9 Coolest Company Cafeterias and Food Perks in the Country - ABC News

NetApp has been ranked #2 by Great Place to Work and ABC News as one of the 9 Coolest Company Cafeterias and Food Perks in the Country.



As the holiday season wraps up and we kick off another new year bound to be full of great things, we at NetApp can’t help but continue the spirit of holiday season giving.


In hopes that the season’s cheer will continue even after the carolers stop singing and the holiday decorations are tucked away until next year, NetApp is donating a combined $25,000 to three charities particularly near and dear to our hearts – the St. Baldrick’s Foundation, Habitat for Humanity and Junior Achievement.


You can see more about our relationship with the St. Baldrick’s Foundation here, and don’t miss an exclusive look at more ways NetApp gives back to the community in a four-part series focused on our Volunteer Time Off (VTO) program; read Part 1, Part 2, Part 3 and Part 4 here.


From all of us at NetApp to all of you and your families, have a very Happy New Year!

3,2,1…HAPPY NEW YEAR! With 2012 now in the rear view mirror we look back at the 5 most-watched NetAppTV YouTube videos, ranging from Data ONTAP to customer success stories. 


5) CERN Unlocks the Secrets of the Universe


4) NetApp Has a New Chief Marketing Officer!


3) Red Hat & NetApp Offer Customers Full-Packaged Solutions


2) NetApp Snapshot Overview


1) Clustered Data ONTAP Benefits



What was your favorite video? Tell us by commenting below and remember to stay up-to-date on all our latest videos by visiting us on YouTube.

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