Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


6 Powerful Ways to Embrace ChangeForbes

Embracing change is one of the 5 key components of NetApp’s company culture. NetApp Vice Chairman, Tom Mendoza, shares 6 powerful ways to embrace change in your life and career in this Forbes article.


NetApp Data ONTAP Is Now the Industry’s No. 1 Storage OSSearchStorage

Jim Lyons discusses Data ONTAP, the industry’s No. 1 unified storage OS from NetApp in this SearchStorage article.


Real examples of Big Data benefits - Computer World (UK)

Computerworld highlights NetApp solutions for data at scale and customer Thomson Reuters’ use of NetApp storage.



This post was originally published on TomTALKS

Join NetApp's Vice Chairman, Tom Mendoza, as he illustrates how NetApp's innovative volunteer-based Guiding Coalition helps accelerate change leadership and foster innovation.


At the 2012 Agile Developer Forum in Dallas, Texas, I had the opportunity to meet with hundreds of application developers and consultants. Of the 2400 developers at this conference, perhaps 10% recognized NetApp’s name, either because of our stock’s performance over the past decade or from the “Great Places to Work” achievements.  Of these people, I met exactly one person who understood the tremendous value that NetApp brings to the development community.




At the conference, we hosted several interactive talks about accelerating Development Operations (DevOps) with an Agile Data Infrastructure.  The typical conversation during these sessions revolved around the slide above, reproduced into a giant-sized poster.  Most developers were familiar with what is largely considered “The DevOps Bible” written by Jez Humble and David Farley, and recognized the caution of using production databases due to unwieldy size and time-consuming copying. All of them, by contrast, were shocked by the claim on the right hand-side of this poster.   Several asked when NetApp had come out with this capability, assuming that it had must have been within the last two years.  It was with a little embarrassment that I had to admit that FlexClones™ have been around for more than nine years.  “Do you have ANY idea how much time I’ve wasted over the past 9 years, re-structuring databases and applications to get around this problem?!  Why have I never heard of FlexClones before?!”


The really interesting conversations come with these developers when we ask them what they could do differently if they could create disposable, cheap, quick virtual copies of the production environment.  The resulting possibilities are creative and endless, having significant impact on the ability of the organization to grow, create new revenue producing opportunities, and deliver higher profits to the shareholders.

NetApp and EMC are two dominant suppliers in the $25B enterprise data storage industry.  As such, I am often asked what makes NetApp different from EMC or, why someone might choose to purchase products from either company.  In answering, I explain that in the 30-odd years I worked in the data storage industry, I’ve seen five distinct differences emerge between these two companies:


     1. EMC thinks mainframe; NetApp thinks open systems (you can’t change your DNA)


EMC was born in 1979 and made a name selling memory boards for large IBM mainframes.  In 1990, they introduced the Symmetrix “Integrated Cached Storage Array” for these same mainframes.  Over time, as mainframes declined and open systems servers arose, EMC transitioned the Symmetrix into an open system storage array with mainframe-class features. EMC developed a loyal following amongst mainframe IT workers who appreciated the toughness that the Symmetrix brought.


NetApp came along in 1992; about the same time that EMC was in transition to open systems.  In contrast to EMC, NetApp started with a clean slate and designed a networked storage array specific to UNIX and Widows file servers. Using a stripped-down design approach, NetApp built an early base of loyal customers that appreciated the simplicity and efficiency of a purpose-built storage array.


     2. EMC believes in a different tool for each job, NetApp believes one tool can do many jobs


Recognizing that not everyone required a mainframe-tough storage array, EMC expanded its storage lineup over time by acquiring storage arrays from Data General (1999), Data Domain (2009), and Isilon (2010). As a result, EMC today delivers 4 different storage platforms, each with its own architecture and a feature set suited for particular applications and IT workload environments.  This group of 4 architectures consists of 20 distinct products which include Symmetrix VMAX (2 models), Isilon (9 models), Data Domain (4 models), and VNX (5 models).  Customers who like lots of choices appreciate the breadth of EMC’s storage products.


Also recognizing that customers have varying needs, NetApp took a different path – a single storage architecture that provides a uniform set of ever-expanding features that can be enabled as needed.  The NetApp FAS (Fabric Attached Storage) system is a group of 8 models within a common architecture.  These systems share a mutual set of capabilities and communicate using a universal API.  FAS systems can be deployed individually or within large virtual system clusters. Customers who prefer simplicity and efficiency appreciate the building-block approach of NetApp’s single storage architecture.


     3. EMC believes in expansion via acquisition; NetApp believes in internal innovation


Since 1996, EMC has acquired over 50 companies; or roughly 1 company every 100 days. As such, it is evident that EMC utilizes acquisition as their chief method in advancing product scope and competitiveness.  Customers who prefer diverse holding companies consider EMC as an alternative to individual, less solvent, start-ups.


Since 1996, NetApp completed 9 acquisitions. With each acquisition, there was a strong affinity to the core business of enterprise storage arrays. While needed technology was picked up in these acquisitions, the majority of NetApp’s innovation and product competitiveness comes from within. Customers who appreciate technology-focused companies prefer NetApp’s design approach, with a truly unified architecture and a steady flow of industry-first features.


     4. Storage arrays are one of many EMC segments, but the only segment of NetApp.


EMC’s revenues are comprised of 4 segments: virtual infrastructure, information security, information intelligence, and information storage.  Storage arrays (within the information storage segment) contribute approximately 25% ($10.09B) to EMC’s overall annual revenue. Customers looking beyond storage arrays and seeking security, analytics, and virtualization software consider EMC.


NetApp’s revenues are derived from a single segment: enterprise data storage systems, with storage arrays contributing nearly 70% ($4.21B) of overall annual revenue.  Customers looking for a company with a singular focus on enterprise storage innovation choose NetApp.


     5. Service revenue plays a greater part in EMC’s strategy than NetApp’s.


EMC’s information storage service revenue ($4.2B) represents more than 45% of overall product sales.  This may be attributed to EMC’s mainframe background, where onsite engineers were the norm.  According to EMC, “a growing demand for professional services also contributed to the increase in services revenues.”  Customers who require close personal contact with their vendor’s engineers consider EMC.


NetApp’s service revenue ($1.2B) represents less that 30% of overall product sales.  As summarized in this article, “Unlike larger competitors such as EMC, IBM and HP, NetApp has never really treated services as a distinct business within the company, but rather as a way to meet customer needs and support the product business.” NetApp has built a strong following of customers who prefer automated management tools such as AutoSupport and Workflow Automation (WFA) in lieu of expensive onsite support.


Summary – “Working with NetApp just feels different”

This comment comes up so often in customer briefings I feel compelled to mention it.  Some people say the personalities of the two companies just reflect typical east coast (EMC) vs. west coast (NetApp) attitudes, but I think the analysis goes much deeper.  When people make a large purchase, they feel better when they believe that their vendor is completely committed to their success. This is not to say that EMC is uncommitted to the success of their customers, but that NetApp seems better at developing a tight bond between the customer and vendor, with the highest quality and competency rankings amongst all enterprise storage vendors.

Today’s economy uncertainty and everlasting change in the way we do business and bring value - drives companies and organizations to check their strategies, goals and the paradigms built on. Many of them run periodic internal strategic workshops that often turn into strategic goal updates, based on emerging business paradigms. From there grows new organization structure and to support it, new processes and tools are being implemented.

If that is so, why shouldn’t we expect similar change with our IT paradigms as well?  

Starting from our IT infrastructure – storage and compute power, going through mission critical application that makes the business go on.

Relational database systems have been the core of our business applications for almost 40 years now. They include the need to “Normalize” data into formal structures, to keep those formal structures in a well-defined matrix. As well as to keep guessing upfront what info and what queries to create to support the business dashboards. For all of that we keep our IT infrastructure fast and strong enough (Bandwidth, Volume, CPU power) to support those business applications needs. All of that is the main goal of every IT organization.

Since Internet revolutionized the way we share information, enormous amount of unstructured data, almost no limit to its volume, is being constantly generated. System to system communication defines a trail of data – log files, transactions, queries and request, which is dramatically growing to volumes that were considered imperceptible not long ago.

This new era creates new challenges that keep IT vendors sleepless – new and faster Infrastructures were built, with more CPUs, more bandwidth and more memory chips, application became more complex, more functions were created and added. Experts gain more experience. BUT the basic theory of processes based on Relational Database Systems, and the way we query them didn’t change until recently.

Converting this huge amount of data into valuable knowledge and business advantage requires a new paradigm. The possibility to “normalize” huge amounts of data into relational DBs becomes impossible. With that the IT environment installed at many Data Centers, supporting those systems can’t keep tracking the demands, and will eventually stop supporting the business needs. We need a new kind of infrastructure, both HW and SW that will be agile enough to support the increasing data growth rate, an infrastructure that will support the organization nonstop needs, one that will enable new paradigms.

For 20 years now, NetApp is known for its out of the box thinking and breakthrough technology: Snapshot, RAID DP, Unified SAN & NAS, DEDUPE, revolutionize use of FLASH and more. This technology was translated into business advantage for the ones who implemented it, and was imitated by other vendors.

Now to promote new emerging paradigm, NetApp came up with a new fresh Technology – Cluster Mode, an Agile Data Infrastructure, adjusting to the new business challenges that IT need to support, such as:

  1. Intelligent infrastructure that communicates with the application installed upon it, handling backups and business continuity, simplifying management efforts and extremely shortening  Time to Market for new services and applications, or when introducing private or public cloud infrastructure.
  2. Always on – technology that enables transparent data movement between nodes, provides nonstop applications data availability, even during maintenance, upgrades period and the ability to move data from fast infrastructure to a faster one, as needed. This is a major breakthrough from the known Silo architecture and even from the cloud infrastructure as we know it today. This kind of technology enables scale up and scale out with almost no limitations, which will keep business services up all the time.
  3. Unlimited capacity that grows as you go – our new technology can scale up the storage infrastructure over a number of nodes, and combine several storages and disk technologies as just one pool. It allows to get an infinite volume that meets the business needs of the organization. NetApp Cluster Mode offers direct access of many users, to large data storage volumes, quickly, simply and securely. 


In addition NetApp offer additional solutions to overcome security and system management challenges such as:

  1. Security and protection technologies – Disk data encryption, data access management, storage network encryption, embedded Anti-Virus system and more.
  2. Management suite which simplified the management efforts and provides the infrastructure real time analytics, for both physical and virtual environment. NetApp offers automation engine as well as integration with the leading orchestration vendors. We help IT manager to stay focus on what really improves the organization business growth.


Some of the new paradigms and technologies demands even more aggressive capacity and performance, for that our E-Series product line was set. E-Series provides one of the densest and fastest solutions that can be found, with our solution partners from the Analytic, HPC and Content fields, NetApp provide a set of solutions for different challenges in the Big Data world. Our solution offers simplicity and efficiency, stand for the stricter SLA, with Enterprise level support. The E-Series solution clearly provides business advantage when dealing with huge amount of data.

NetApp is leading and coporating with academics and with the Industry Standard Institutes, on the field of new data and information technology and on Smart Infrastructure.

Looks like the argument made on the original Prof. Anderson document - “More Is Different”, that we need new ways to understand our universe’s fundamentals and complex events, is equally true when we discuss new ways our IT need to support our business… indeed More Is Different, even after 40 years…




* The title ”More Is Different” was taken from Nobel prize winning Prof. Philip Warren Anderson paper, published 1972. The paper discusses Reductionism is not always the way to understand our universe’s fundamentals, and that we need to embrace new ways to explore and understand more complex events.

More is Different – Broken Symmetry and the nature of the hierarchical structure of science.
Science, New Series, Vol. 177, No. 4047. (Aug. 4, 1972), pp. 393-396

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.

NetApp nurtures, rewards innovation - Pittsburgh Business Times

The Pittsburgh Business Times announced the region's 2012 Best Place to Work rankings and NetApp placed #3 in the large company category. This Q&A piece is a tribute to NetApp's company culture.


Crain's Names 2012 Best Places to Work - Crain's New York

Crain’s New York Business announced 50 companies that ranked on the publication’s 2012 Best Place to Work list. NetApp was one of sixteen technology companies to make this year's list.


NetApp, FlexPod, VMware Make Business Possible for Fast Growing Travel Insurer - ServicesANGLE

ServicesANGLE features NetApp customer Seven Corners and highlights their FlexPod deployment, noting the measurable ROI and business impact that virtualizing its environment has yielded.


NetApp adds clustering technology to OpenStack - IDG News Service via InfoWorld

IDG reports on news that NetApp has contributed Data ONTAP 8 Clustering drivers to OpenStack, highlighting NetApp clustering technology and storage efficiency capabilities.


NetApp Pursuing Hybrid Flash/Disk Storage Strategy for Maximum Customer Value - ServicesANGLE

Tim Russell talks to ServicesANGLE about NetApp’s Flash Accel announcement, which has put a major piece in play in pursuit of a flash/disk hybrid storage strategy.



women-in-technology.pngThis week, NetApp's Women in Technology group celebrated its third year anniversary with a special 1-hour presentation from Jo Miller, CEO of Women's Leadership Coaching.  A leading authority on women's leadership, Jo is a sought-after, dynamic, and engaging speaker delivering keynotes and teaching workshops to Fortune 1000 companies worldwide.  In today's session, Jo emphasized the three essential elements of a great personal brand:  determining your ideal career niche, defining your succinct message, and then making that brand visible. 

In October, 2009, NetApp launched the Women in Technology forum with a mission to support and foster the development of NetApp's women by providing a forum for mentoring, networking, communication and professional development. Through the executive sponsorship of Senior Vice President Brian Pawlowski, the WIT is now in 9 geographical sites: Sunnyvale, Bangalore, Research Triangle Park, Pittsburgh, Waltham, Vancouver, Wichita, Boulder and Vienna, Virginia. Anyone at NetApp is invited to join a local distribution list and also see an internal community site for more information on sponsored conferences, webinars, and guest speaker presentations.

Each WIT site also hosts face to face meetings every couple of months, and leaders report back to share ideas and concepts. There are currently over 700 members of the WIT worldwide!

In a previous post, we saw how analytic engines such as SAP HANA provide accurate information for making good business decisions.  Equally crucial is an enterprise’s ability to act on those insights.  Agile data infrastructures enable organizations to radically redefine the way they manage their product portfolios.


The economics of shared-services implementations, whether sourced by public or private clouds, are interesting, and generally well understood from a cost-reduction perspective.  However, what’s truly fascinating is the behavior these platforms enable for business leaders across the enterprise.  As an example, let’s look at a major telecommunication service provider bringing new, differentiating features and products to market.


In their old, dedicated infrastructure model, new products required a minimum of $1M in capital, and approximately 18-24 months to bring to market.   Rather than managing a portfolio of products, business managers in this model manage risk profiles.  Both the probability and consequences of failure are significantly high because predicting market behaviors two years in advance is nearly impossible in today’s markets.


By implementing a new agile development platform, built on top of Cisco and NetApp FlexPod®, this company can now deploy new products in three to six months, for only $50K in annual operating expenses.  This means that portfolio executive can now afford to start 20 products instead of one, and determine in a fraction of the time, which five or six are clear winners. (And more importantly, which seven or eight are clear losers.)  This has a direct impact on the productivity of the development organization because work on the clear losers can stop immediately, so that priority may be given to the clear winners.


With an agile data infrastructure delivered through an integrated, orchestrated and automated platform such as Cisco and NetApp FlexPod®, companies can realize time to value much faster, ensuring that the entire organization is in the right place at the right time.

We perceive SAP HANA absolutely as a breakthrough in database technology. Several innovations combined with finest engineering for tomorrows IT architecture bring together what belongs together – real time business analytics and transactional processing. In that respect SAP HANA is a fast moving train which keeps accelerating - heading to solve your business problems.


With the Cisco and NetApp Scale-out solution for SAP HANA appliance we build the rail tracks and the electricity infrastructure for a smooth arrival of SAP HANA at the customer. The train has arrived, but it hasn’t stopped!


The long term destination of SAP HANA is clear and we will continue in building the infrastructure it takes to support mission critical SAP HANA deployments, providing various data protection scenarios and data management operations for smooth development lifecycle which is in line with the common SAP development approach.


We address these points threefold – (I) build on proven technologies and standards – (II) leverage joint solution for SAP HANA Scale-out from Cisco and NetApp innovations and (III) adapt to SAP specific operational and development procedures thanks to the openness and integration points of the joint IT architecture.


This ensures smooth operation of an entire SAP landscape in private cloud/converged infrastructure like environments with well established procedures, existing expertise and personnel.


The SAP HANA scale-out appliance is the station to receive this train. But it doesn’t stop - we can’t afford having a pause in building the right infrastructure for it!


Volunteer Time Off at NetApp

Posted by jans Oct 16, 2012

Part 2 in a two-part series on NetApp's Volunteer Time Off program.


What would you do with five full days of paid time off each year to do volunteer work for any school or non-profit charitable organization of your choice?  At NetApp, employees use their Volunteer Time Off (VTO) to support a broad array of charitable organizations they are personally passionate about.  We have over 13,000 employees around the world that have this opportunity in more than 150 locations.  They spend their time building homes with Habitat for Humanity, creating new charitable foundations such as the Gastric Cancer Fund, or spending a week at Girl Scout camp as a photographer. (continued after the video...)



The VTO program was launched in 2007 to provide everyone at NetApp the opportunity to give something back to their local community by donating their time to a cause they care about.  Each calendar year, every employee can take up to five full days off during business hours to do volunteer work of any kind.  A unique aspect of our program is that employees can take all five days off in a row, which makes a big difference for those of us who used to have to take vacation time off to accomplish the community service work we’d like to do, such as attending a board of directors retreat, chaperoning a class trip to Washington, D.C. or traveling to a remote site to build homes for low income people.


The process is simple.  An employee asks their manager for time off just as they would for vacation to ensure that being out of the office to do volunteer work won’t have an adverse impact on our business.  Once approved, the employee simply logs their time off using our payroll system, and their volunteer time is recorded.  In calendar year 2011, 2,295 employees around the world donated 37,661 hours of volunteer time during business hours valued at $2,111,846.


While the program lets each employee choose what to do, we also offer VTO on the GO! days throughout the year that enable teams of employees to work together at local charities, thus helping to strengthen teamwork and build camaraderie across departments.  In Sunnyvale, where our corporate headquarters is located, teams have picked apples at Filoli, sorted food at Second Harvest Food Bank, built playhouses with Habitat for Humanity, assembled teaching kits for Resource Area for Teaching, rebuilt homes with Rebuilding Together, taught classes with Junior Achievement and planted trees and shrubs at Happy Hollow Park and Zoo. The opportunities are endless!


Employees are encouraged by our senior management team to use their VTO in a way that is meaningful to them.  In a recent tweet, NetApp Vice Chairman Tom Mendoza wrote: “One of the benefits here is that every employee gets one week off if they work for a charity. Any charity they want. So rather than us pick what you're passionate about, you be passionate about something. Whatever it is, just reach your hand out and help somebody."

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


Post Positions: Big media’s big data problem - Post Magazine

In this Post Magazine piece, Jason Danielson illustrates the real benefits of the advances driven by big data, with NetApp cited as a key technology partner for Turner Sports.


Q&A with Paul Feresten of NetApp - Virtual Strategy Magazine

Virtual Strategy Magazine discusses server cache and Flash Accel solution with NetApp’s Paul Feresten in this Q&A.


NetApp: FlexPod Adoption 'Incredible' - CRN

NetApp's Thomas Stanley talks about our philosophy for the channel, our philosophy on partnerships and FlexPod momentum with CRN’s Kevin McLaughlin.


NetApp Customer Day – Oracle 2012 – Steven Simpauco - SiliconANGLE

SiliconAngle discusses mobility, efficiency, performance and more in this interview with Sharp Healthcare's Steven Simpauco and John Tobin at NetApp's AT&T Park customer event during Oracle OpenWorld 2012.



This post was originally published on TomTALKS.


Join Tom Mendoza as he talks about the importance of taking risks in life, how to reward those who attack risk with passion and why you must overcome the fear of failure to achieve greatness.


The dominating theme at this year’s Agile 2012 Executive Forum was the need to take agile methodologies and move them beyond the confines of product development.  For organizations wishing to become truly agile, they must optimize more than just 25% of the total value chain.  They must bring an agile approach across their entire value delivery chain.

agile-scaling-sap-hana.png At the heart of this new enterprise lies a scalable and high-performance data infrastructure capable of delivering non-disruptive operations.   Today’s competitive markets demand improving productivity, accelerating time-to-market, and the ability to scale operations rapidly to accommodate rapid, and often unpredictable growth.  For instance, ING Direct reduced compute environment provisioning time from 3 months to 10 minutes, giving each developer access to multiple copies of production-like environments.  The resulting order-of-magnitude improvement in productivity and time-to-market enables their organization to reap huge first-mover market advantages. 


As Development, Sales, and Operations all scale to capture these new growth opportunities, it becomes increasingly critical that the enterprise determine the right next investments for sustaining profitable growth.   SAP HANA, built on a powerful Scale-Out Infrastructure solution from NetApp and Cisco, provides a rapidly deployed solution for organizations looking for fast, reliable data analytics that will enable them to make the right decisions, at the right time.


When organizations discover what makes individual deals and transactions most profitable, they can harness that insight into steering the development organization, based on experiential data, towards the right new market opportunities.  Combining the right data analytic engine, with a high performance data infrastructure capable of improving development productivity, accelerating time-to-market, and seamless scalability, businesses can now deliver to the right market with the right product ahead of the competition. 

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


2012 Best Places to Work #2 NetApp - Triangle Business Journal

The Triangle Business Journal ranked NetApp #2 on their “Best Places to Work” list for 2012 and did an executive Q&A with Denise Cox about what characteristics make NetApp such a great place to work.


theCUBE at Oracle Open World 2012 – NetApp Jay Kidd - SiliconANGLE

SiliconANGLE theCUBE interviewed Jay Kidd at Oracle OpenWorld, discussing a range of topics from our relationship with Oracle, to VMware integration, flash, NetApp's culture of innovation, the company's history of "big bets", and cluster-mode.


Best Places To Work: Midsize Companies NetApp: No. 3 - Dallas Business

The NetApp Dallas office was ranked #3 on the Dallas Business Journal’s “Best Places to Work” list for 2012.


NetApp on Virtualization: Flash Strategy Looks to the Channel - SiliconANGLE

SiliconANGLE talks with NetApp’s Tim Russell during our AT&T Park event about NetApp’s strategy for virtualization and flash storage.


Screen Shot 2012-10-08 at 9.58.59 AM.png

This post was originally published on JR's IT Pad


Next week, from October 9-11, NetApp will be at the Fira Barcelona Gran Via in Barcelona for VMworld Europe 2012. My 5th year at the show. (If you want read about last year, see here). What exactly do we have in store for attendees this year? Our teams have put together the following guide.


Visit us at Booths #D206 and #DD1

This year, our focus will be on agile data infrastructure and NetApp's deep integration with key partners such as VMware, Cisco and many others. If you are interested, get ready for demo stations and our live solution showcases - we'll be focusing on:

  • Virtualising business critical applications (BCA) with confidence
  • Building an innovative Cloud infrastructure
  • Modernising End-User Computing with desktop virtualisation
  • Accelerating business with FlexPod
  • Partnering for Success



No surprise: Team NetApp will be there too, with some exciting new challenges and prizes for this year.team netapp.jpg


You can also visit our partners at booth #DD1: NetApp Partner Pavilion. Joining us on the Partner Pavilion each day will be Leo Houlding, widely acknowledged as one of the world's best climbers. He'll explain how reaching peaks requires him to go further and faster and will talk about the importance of being flexible, agile and intelligent. Partners at the booth include Proact, Atea, Safenet, Mezeo, Ermestel, Comstor, SATEC, Acuntia, Desktone, Accenture and Savvis.

NetApp Speaking Sessions, Demos and More

We will join the VMworld Hands On Labs to demonstrate NetApp key technologies such as Data ONTAP, Snap Creator, vCloud Director, and vSphere integration. Also, a variety of breakout sessions will be hosted throughout the week – which you can find here.

Make sure not to miss our Spotlight Session and VMworld Demo Challenge


Your Business with an Agile Data Infrastructure Featuring Customer PeakColo and VMware

  • Tuesday, October 9, 11:00 a.m. - 12:00 p.m.
  • SS1011: Spotlight Session with NetApp Director for Cloud Computing Solutions and Virtualization, Vaughn Stewart and Luke Norris, CEO, PeakColo



VMworld Keynote Demo Challenge

  • Wednesday, October 10, 9:00 - 10:30 a.m.
  • During the day 2 general session at VMworld, VMware CTO Steve Herrod will give each of the VMworld Global Diamond Sponsor 4 minutes to do deliver a demo of their latest vSphere integrations and capabilities: Cisco, Dell, EMC, HP and NetApp.
  • Brendon Howe, Vice President, Product & Solutions Marketing will demonstrate NetApp clustered ONTAP and will try to win $10,000 for the Right to Play charity against EMC, HP, Dell & Cisco. He'll show how NetApp addresses real problems facing cloud infrastructures and service providers with Data ONTAP.


If you are more interested in real-life experience, why not join one of our customer reference presentations?

  • On Tuesday, October 9, from  2:00 p.m. - 3:00 p.m. Vaughn Stewart & Bart Falzarano from Walz Group present “NetApp, VMware, and Walz Group: How to Achieve Optimized and Virtualized Business Critical  Applications” (SPO 3340).
  • On Wednesday, October 10 from 11:00 a.m. - 12:00 p.m., NetApp’s Manfred Buchmann and Fabian Wiese from Computacenter showcase “NetApp, VMware, and Computacenter: Enabling a  Private Cloud on NetApp and VMware” (SPO3339).        



Social Media at VMworld Europe 2012

Whether you're in attendance or just following along from home, you can join the conversation on Twitter using the #NetAppVMworld hashtag. We’ll also have plenty of NetApp folks and bloggers pariticipating, led by:


And don't forget to follow @NetApp on Twitter, like us on Facebook and watch our videos on YouTube. We want to know – what are you most looking forward to at VMworld Europe next week?


And the Jumbotron? Wait until next week………………………..


See you there!

NetApp VP’s Teenage Son Runs Coding Training Course for Peers

By Brett Colbert, NetApp VP, Information Technology


I don’t think it will come as a surprise to anyone that as a VP at a major technology company, I understand the importance of coding – and of training the next generation to spark continued innovation and progress. And I’m proud to say that my son has not only developed a similar passion, he has taken it to a whole new level.


Max is 13 years old, and like many kids his age he’s curious about technology. About a year and a half ago he got his first iPhone (a hand-me-down from dad) and started the process of understanding how it worked. His curiosity peaked when he started looking at iPhone apps and wanted to know how they were designed and made. Max's friend Matt Dillabough and both of their younger brothers (William Colbert and John Dillabough, age 11) also wanted to know how apps were built, so I started teaching them how to write apps on the weekends. All of them picked up programming quickly, built apps, and submitted them to the Apple App Store. Many of the apps are popular – one of Max's apps has been downloaded by more than 112,000 people.


But it didn’t stop there. Many of Max and Matt's friends wanted to learn how to program, so Max and Matt founded the Menlo App Academy to help their peers learn about technology. The Menlo App Academy, taught by Max and Matt with help from their younger brothers, teaches boys and girls between the ages of 9 and 18 how to program mobile apps.


The classes are always fully enrolled and there is huge demand from kids and parents. Our schools struggle to provide this type of teaching because class time is limited and schools mainly seem to be focused on getting the students to do well on the STAR test – so programming unfortunately isn't seen as a priority. It's amazing to think that we live in the heart of Silicon Valley and yet, in some cases, our kids learn very little about technology and have limited hands-on experience with technology in their schools!


As it turns out, kids like to learn from other kids, and there is a positive connection between teacher and student when they can relate. We’ve  heard comments from the students such as "Max and Matt are great teachers – they are like our friends but they know how to code!"


The most exciting aspect of the Menlo App Academy is enabling kids to make something based on their own creativity. They select a concept, do the research, and then create the content, images, and interface. They are developing apps, and they are also developing critical skills for a successful career. 


I’m proud to say that not only is the Menlo App Academy an inspiration that our next generation has what it takes to continue pushing the limits of technology, it’s also proven a great way to balance the kids’ needs for having fun and playing games with the development of skills and knowledge that will allow them to compete – and thrive – in tomorrow’s marketplace.

Part 1 of a two-part series on NetApp’s Volunteer Time Off program

SE Ent Ronald McDonald House.jpgBill Hogan, VP and GM of America’s Enterprise East, has taken the NetApp Volunteer Time Off program very seriously during his 10 years at NetApp. His commitment to St. Baldrick’s is well known throughout the NetApp organization, but that is just the tip of the iceberg. Bill participates in many volunteer opportunities ranging from coaching his kids’ sports teams, to raising money and shaving his head each year for St. Baldrick’s, as well as sitting on the board at both Justin Tuck’s R.U.S.H for Literacy and MercyFirst.

When asked about the VTO program Bill responded: “NetApp is committed to supporting the opportunity many folks in the organization have to give back in their own communities. That’s a unique perspective for such a large company. We are blessed with good jobs at a top-notch company, and taking the time to participate in work that supports those less fortunate is essential to our own personal growth, and frankly, an obligation as good citizens. The leadership at NetApp recognizes this, and offers the time (and sometimes their own financial support) to make sure it happens. The VTO program has afforded me the opportunity to grow my own participation with local non-profits, and it feels great as a member of NetApp's leadership team to be a part of a company that supports these efforts—it’s so important because volunteering does take time and involvement. In giving back, just like in the workplace, leading from the front is the only way I know how to do it and I get inspired each day by those who have gotten involved with activities I have led them to as well as all the wonderful places they have led me or do on their own."

One of the organizations that is close to Bill’s heart is the
Diocese of Brooklyn Futures in Education Foundation, that provides tuition assistance and program support to the neediest of students and schools in Brooklyn and Queens. Bill was born and raised in Brooklyn and is a product of its Catholic Schools. He is committed to giving his time and financial support to assist the coming generations of kids striving to excel in school and sports. During his own Catholic school years, there were folks willing to ensure he had excellent opportunities in education. Bill attributes his personal and professional success to this support, and is very motivated to pay-it-forward. It is important to note that this is Bill giving back to his roots as he hasn't lived there in 27 years.

Tomorrow Bill is being recognized as the Honoree at the Futures in Education Annual Scholarship Fund Dinner alongside NBA Hall of Famer Chris Mullin. “Thanks to the many people who have given me a leg up in life, and to NetApp who so clearly values our volunteer efforts, I’m able to make a difference. That matters to me and an honor like this award from Futures in Education is a testament to that support.”

If you have any questions about the benefits of the Volunteer Time Off program at NetApp, feel free to reach out to Bill. He’ll give you many reasons for taking advantage of this time, and motivate you to use the opportunity to the fullest. And follow what Bill and his East Enterprise team are up to on Twitter at

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


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