By Dave Ellis, NetApp Professional Services Consultant - HPC Architect, U.S. Public Sector, Technology Solutions Team

I recently attended the HPC User Forum in Dearborn, Mich., a two-day conference consisting of a variety of presentations from Government, Education and Industry representatives covering specific HPC Topic areas. While there, I was invited to participate in a Big Data and Analytics vendor panel titled “How Vendors See Big Data Impacting the Market and Their Products/Services.”

You’re probably no stranger to the fact that NetApp defines Big Data using the “ABCs” – Analytics, Bandwidth, Content. We have solutions and product innovations for all three of these workloads, and while we’re still in the process of determining which one of these is most important for NetApp, I’m not sure we’re convinced that any one is more – or less – important than the others. We have a variety of solutions in the market now with Hadoop, Lustre, Video Surveillance and StorageGrid as the enabling components, although we continue working with partners on evolving these solutions capabilities for our customers.


But how do we set ourselves apart in the marketplace when it comes to pursuing these Big Data opportunities? NetApp is focused on faster to time results in easy to manage, easy to use and easy to integrate systems. We provide customers with a single vendor who is able to handle the highest performance, highest density and best-in-class enterprise systems in the market today and in the future. In many cases, these are delivered by Partners, ISVs, Federal Integrators and Reseller Channels as pre-configured, pre-tested environments that are easy to install and ready to use.

During the panel discussion, we were asked if today’s current Big Data hardware and software tools are sufficient enough to tackle the important Big Data opportunities. The simple answer? No. From the storage subsystem perspective, NetApp is working with its partners on improving various aspects of purpose-built file systems to address any elements of concern – for example, improving the performance and reliability of Hadoop environments for NetApp-provided solutions – in addition to addressing I/O infrastructure issues within HPC workloads.

The biggest question on the table is, however, where the future of Big Data lies. We’ve seen that the high-end commercial analytics market and the data-intensive HPC market are colliding, most notably as customers inquire about deploying Lustre as the underlying file system for Hadoop suites to run analytics on. Going forward, NetApp believes that every aspect of computing will become more data-intensive. The “keep everything, forever” approach will most likely continue, but tools may also be developed in an effort to remove the “noise” from these collections.

So what do you think? How have you seen Big Data impacting the market and where do you see it five, even ten years from now? Let us know in the comments below and take a closer look at NetApp’s Big Data solutions here.

While warmer temperatures in San Francisco make it feel like we've finally transitioned into summer, fall is out in full force as the season's biggest tech events are well underway. Next week is no exception as Oracle OpenWorld kicks off on Sunday, September 30 and NetApp will be there with a jam-packed schedule. What exactly will we be up to throughout the week? From speaking sessions to demos and more – here's your guide to all things NetApp at Oracle OpenWorld.




Visit Us at Booth #1301

Learn how to take advantage of the expanded opportunities and benefits of NetApp's entire portfolio of storage solutions for Oracle technologies. We'll have NetApp experts on-hand to help you discover how to accelerate your business success in a data-driven world with efficiency and agility.


We'll be offering demos on:

  • Nondisruptive Operatons
  • FlexPod Integration
  • Solutions and Products
  • Big Data
  • Better OLTP and DSS Performance
  • Manage Your Data, Your Way


And of course, no booth stop is complete without attending one of our 15-minute mini-theater sessions:

  • Winning the efficiency game with an agile data infrastructure
  • Optimizing your Oracle solutions with Data ONTAP clustering
  • FlexPod: The best of breed solution for Oracle deployments
  • Driving down your Oracle licensing costs


We'll also have an informational booth at the Linux Pavilion showcasing the most flexible and complete storage product suite for Oracle. But that's not all! Stop by the NetApp booth for a chance to win a $2,500 StubHub gift card. Come to the booth, scan your badge and you'll be entered win.



NetApp Speaking Sessions, Demos and Mini-Theater Sessions

There's no shortage of NetApp activity at Oracle OpenWorld this year. Among the highlights is Tuesday's executive speaking session with NetApp Founder and Executive Vice President Dave Hitz. The added bonus? Attend this session and you can enter to win one of three $500 Amex gift cards. Here are the details:


Meet the Demands of a Data-Driven World with NetApp's Agile Data Infrastructure

Tuesday, October 2, 10:15 AM - 11:15 AM

Lam Research Theater, Yerba Buena Center


Monumental data growth presents opportunities for trailblazing discoveries, innovations, or enhanced services but can also strain data center resoruces. NetApp's agile data infrastructure optimizes data management at scale and enables immediate response to organizational opportunities.


Join NetApp cofounder Dave Hitz and speakers from AT&T and CERN in this session to learn more about how storage technologies can help you achieve outstanding cost efficiencies and accelerate your business performance.


Dave Hitz, Founder and Executive Vice President, NetApp

Eric Grancher, Database Services, CERN

Michael Landers, Senior Technical Director, AT&T



Other speaking sessions include:


  • Virtualized Infrastructure Design Strategies for Oracle Database Performance

Wednesday, October 3, 3:30 PM - 4:30 PM

Moscone South - 236


In this session, experts from Cisco, NetApp, and Oracle share strategies for optimizing your virtualized integrated Oracle Real Application Clusters (Oracle RAC) solution and describe how an optimized infrastructure has a direct impact on Oracle Database performance, reliability, and manageability.


William Heffelfinger, Director, Enterprise Ecosystem Organization, NetApp

John McAbel, Senior Product Manager, Cisco

Ronen Kofman, Director or Product Management, Oracle VM, Oracle


  • Monitoring Storage Systems for Oracle Enterprise Manager 12c

Sunday, September 30, 8 AM - 8:30 AM

Moscone West - 2016


The NetApp plug-in for Oracle Enterprise Manager 12c Cloud Control delivers comprehensive availability, performance, and configuration information for NetApp storage systems. This session demonstrates how with Oracle Enterprise Manager, database administrators can pinpoint storage-related database performance problems and navigate from database constructs such as tablespaces and datafiles to NetApp volumes and aggregates and storage administrators can optimize storage allocation by tracking storage usage by databases, proactively respond to problems by using metric thresholds, and compare configurations of multiple NetApp storage systems.


Anand Ranganathan, Product Manager, NetApp


We'll also be partnering with Red Hat for a booth session titled "Deploying Oracle 11g on Red Hat Enterprise Virtualization 3.0 & NetApp." For the full list of NetApp speaking sessions, demos and mini-theater sessions, take a look here.



NetApp VIP Program

How do you achieve an agile data infrastructure? Don't miss your chance to connect directly with NetApp's Oracle solutions team through prescheduled, private meetings with NetApp executives and technical experts to discuss your requirements. Fore more information about the NetApp VIP Program, click here.



Social Media at Oracle OpenWorld 2012

What better way to keep up with conversation throughout the week than by following those at the event? Here's a list of NetApp folks and partners that will be tweeting and/or blogging live from Oracle OpenWorld 2012. And of course, don't forget to join the conversation and follow along on Twitter using the #NetAppOOW hashtag.


Follow @NetApp on Twitter, like us on Facebook and watch us on YouTube to keep up with everything NetApp.


What are you most looking forward to at Oracle OpenWorld 2012? Is there one session in particular you just can't miss? Let us know in the comments below and don't forget to stop by our booth next week!

This post was originally published on TomTALKS.


NetApp Vice Chairman, Tom Mendoza, creates three professional and three personal goals for himself. Find out why he gives himself 90 days to complete them and what led him to start doing this in the first place.



It's All About the Data

Posted by lfreeman Sep 24, 2012

I was recently asked to speak at the 2012 Wolfram Data Summit in Washington DC.  This conference is billed as “the foremost annual gathering of data-oriented entrepreneurs, policy makers, and scientists in virtually every field of human endeavor.”


The first topic I discussed in my talk was the prolific growth of data and the strain it is placing on IT storage administrators. Taking an excerpt from my book Evolution of the Storage Brain, I pointed out that the online storage capacity in a typical data center grew 35% per year over the 30-year period of 1981-2010. I postulated that by the end of the next 30 years (2011-2040), using this historical growth rate, the average data center would be managing 1 Exabyte, or 1 million Terabytes, of online storage. I also mentioned that since I wrote the book in 2010, storage capacities have not been growing at 35%, but at 50% per year, a number that translated to 18 Exabytes of storage capacity in the average data center by 2040! We are dealing with some very large numbers indeed!


The second part of my talk focused on what is happening as a result of all this data being collected and stored. Believe it or not, storage vendors haven’t spent a great deal of time thinking about data over the past 3 decades. We’ve thought a lot about how to store, manage, and protect ever-increasing amounts of data, but the data itself? That’s the domain of applications, software developers, and the recipients of the data, not the storage vendors.


As I spoke to the audience at the Wolfram Data Summit, I told them that this is about to change.  If a storage vendor is not thinking about the actual data being stored, and doing things to facilitate the quick conversion of raw data into actionable information, they will soon be left behind. We have become a data-driven society, and access to data has become our oxygen. Unfortunately, collecting a mountain of data does not provide any value at all. Value is only extracted as data is harvested – therefore knowing how to harvest the data will become paramount.


As we collect monumental amounts of data, how do we place a value on this data? How can we decide which data is valuable today, which data will be valuable next week, and which data will be valuable sometime in the future (or not valuable at all)? Knowing the answer to these questions can help determine where to invest, or not invest, based on the value being extracted from the data. To my knowledge, no software company has ever attempted to develop tools for determining the relative value of data, let alone a storage vendor. NetApp, however, is providing thought leadership in this area, in conjunction with research being conducted at the University of California – San Diego (UCSD).


As the primary sponsor of the “Enterprise Data Growth Index” project at UCSD, NetApp is working with researchers to understand the elements that determine the usefulness of data.  The first result of this research is a data taxonomy; shown below. In this taxonomy, data exists in one of three states – creation, consumption, and persistence. The amount of time spent in each state, and the logical path traveled from state-to-state can provide valuable clues about how the data is being used, and the value this data is bringing to the organization. Eventually, tools could be developed that map data flow from point to point, and provide information to pinpoint the data that is making the greatest impact.


I’ve provided some additional links below for anyone that is interested in this topic, along with a link to my blog where I’ll be going into much more detail on this and other forward-looking data topics. The NetApp/UCSD research is still in its infancy, but demonstrates the realization that changes are occurring in the data storage industry. In this blogger’s opinion, storage vendors that place emphasis on data harvesting tools are the ones that will persist and thrive as we travel towards the year 2040.



UCSD Data Taxonomy

UCSD Research site


Wolfram Data Summit 2012


NetApp Agile Data Infrastructure


Larry Freeman’s Blog: “Ask Dr Dedupe”


NetApp in the News, 9/24/12

Posted by NETAPP_360 Sep 24, 2012

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


NetApp Recognized Among Stevie Awards Tech Innovators of the YearThe American Business Awards

NetApp CEO Tom Georgens was named among the Stevie's American Business Awards recipients, selected as Bronze winner in the Tech Innovators of the Year category.


How to Get a Job at

NetApp plans to beef up its staff with 860 new positions in Wichita, Kan., and Raleigh, N.C., in the coming years.


The magic of good service - The Economist

The customer is king, so some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. NetApp has a “vice-president of customer advocacy.”



Social media is all the rage these days; those in generations after me cannot envision life without it – even some in my generation have reached that point. What’s astounding to me is how much those who use these evolving technologies on a daily basis take the infrastructure behind it for granted. I also keep reminding myself that this generation growing up with information at their fingertips is tomorrow’s business leaders – and tomorrow’s NetApp customers.

It’s Hard to Believe How Quickly Technology Has Advanced

I teach Karate to all ages, most are between 7-25.  They are expert users of Social Media and portable devices (email, texting, Instant Message, Facebook, Twitter, Skype, Tumblr, Google, iPhones, iPads). Their world is Social Media and immediate access to information.  The thought of life without these necessities (yes, necessities) is horrifying for them to imagine. Talks about my life as a kid brought on comments such as:

  • Mail letters to friends and wait HOW LONG before you heard back from them?  I get upset when our internet doesn’t work – but that doesn’t go on for days.  (“Yes, I prefer email too”).  All we have to do is poke them, doesn’t take long. 
  • How did you remember phone numbers?  You must not have had many friends or you must have a very good memory.  (“I do have a good memory - had seven good friends; we all lived in the same neighborhood”).    BORING - I have 100’s of friends and they are all over the world.  (“Yes, and all you have to do is poke them”).  We poke all the time.
  • How did you ever get anywhere without a GPS?  (“I used a map”)  That’s not fun.
  • Go to the library?  I look up things on the internet, library hours don’t work for me.  (“My library was not open 24x7 either, it had fixed hours and sometimes they didn’t have the book I needed”).  WOW, this is why your generation has invented all this neat stuff because you didn’t have anything when you were a kid.


What Does This Mean for the Next Generation of NetApp Customers?


This generation of technology super-users has a unique understanding of what technology can do to improve life, which presents a unique opportunity for NetApp (and our competitors) in the coming years. While today they may take for granted the infrastructure behind the technologies they rely so heavily on, tomorrow’s business leaders are looking for how technology can spark the next major scientific, health, or communications breakthrough.

And storage is a key part of that; not the storage systems of yesterday or even today, but the way in which data management services like the solutions NetApp provides can help break new ground and lead to the next “social media revolution” – whatever that may entail!


And I’m wasting no time demonstrating that to my karate students. I explain to them that without an excellent storage partner in their life (and their parent’s lives) the world as they know it would be very different. Using Martial Arts analogies, I tell them about NetApp, the place where I work.  NetApp does for data what Martial Arts does for them: gives you confidence, security, protection, and makes you agile, resilient, flexible, fast.  NetApp protects your data, protects your way of life. But more important, NetApp enables the next generation of innovators to build on today’s technologies and develop tomorrow’s revolutions.

I have pointed high school and middle school students to @TomMendozaTalks on Twitter because I believe they can benefit from the messages he delivers about NetApp’s corporate culture.  At first I thought maybe this isn’t quite the audience Tom wants. However, their way of life contributes to the demand/need for storage – they are our customers, indirect now but direct in the future.


When they enter the business world, they will bring their communication skills and technology understandings and expectations with them.  Social Media used to be a radio, TV, newspaper, phone. The list has grown, but the purpose is still the same – communication.  But even as the channels change, the underlying infrastructure needed to keep it all going remains the same, though the bandwidth demands continue to explode.

We have a saying in Martial Arts, “to deliver a message to your opponent, you need to throw more than one technique.”  To be a great communicator and reach customers you need to use more than one technique. Today, that’s social media. And with NetApp and other infrastructure technologies to support innovation, I can only dream about what that may be tomorrow.


A Funny:  When I asked kids ‘What is a Typewriter’  --- Answer – someone who writes about different types of things – mostly about stereotyping people, which is not good and that’s why you never hear about typewriters anymore, because they have been banned.

Untitled1.pngYou’ve heard about the company-on-product programs where high tech companies leverage their IT departments as a reference for using their own products, solutions and services.   The typical term to describe this is ‘eating your own dog food’.  At NetApp, we like to think of our products and solutions in a different category, so the comparison we prefer is ‘drinking our own champagne’.


Have you ever stopped to think how NetApp uses our own products in this program?  To give a sense of what we do in our NetApp-on-NetApp program, just take a look at our program vision statement, “To be the first, best customer of NetApp products, solutions, and services”.   


The most visible and rewarding outcome of the program is the direct customer interaction which includes presenting at executive briefings, engaging in IT to IT peer discussions, and attending conferences to share our insights.  The ability to share those successes starts with playing the role of Customer One and leveraging NetApp products as aggressively as possible.   As Customer One for NetApp solutions, we are able to provide feedback to the product development teams and help improve the product early in the release cycle, providing our customers with a better overall experience.


In the last quarter we were the first production customer to test a complex field replacement process.  We accomplished this by leveraging our production email environment without service impact.  In parallel to this effort, we also we rolled out 8.1.1 7-mode Release Candidate (RC) code to 30% of our NetApp storage base prior to the General Availability (GA) release, helping fix issues and preventing NetApp customers from experiencing them.  Both of these examples, and many others, are all done while maintaining the primary goal of any IT shop - do no harm to critical IT services.


The future is even more exciting for the NetApp-on-NetApp program.  In the upcoming quarter, we are delivering the Agile Data Infrastructure into our data center environment, leveraging many products and solutions - FlexPOD, ClusterMode, OnCommand, Virtual Storage Tiers, etc. - in our 3 US based data centers - Hillsboro, OR, Research Triangle Park, NC, and Sunnyvale, CA.   At the same time we are delivering ClusterMode for regional use into 4 locations outside the United States - Amsterdam, Hong Kong, Bangalore, and Sydney.   By the end of the next quarter, NetApp IT will be globally standardized on the Agile Data Infrastructure.


As a fringe benefit of the NetApp-on-NetApp program we also have the opportunity to partner with many internal and external partners.  This helps us continue to improve the NetApp-on-NetApp program.  Internally, we have strong relationships with product development, product support, professional services, work place resources, sales and marketing teams ensuring the NetApp on NetApp program objectives are aligned and mutually beneficial.  Externally, we have partnered with Cisco on FlexPOD and Digital Realty Trust to implement our data center strategy, just to name two.


Our NetApp-on-NetApp program continues to evolve. In the upcoming quarter we will be introducing the concept of an IT NetApp Solutions Advocate, where interested NetApp IT employees will sign up to take on an the key role of “NetApp Solution Advocate” and become the primary liaison between NetApp IT and the product teams to further strengthen our relationship and feedback loop.  We believe this next step will put the NetApp-on-NetApp program in a class with the best of the company-on-product programs in the high tech industry and benefitting all NetApp customers in the end.

Today we launch our inaugural NetApp Customers In the News piece. This monthly feature will highlight key mentions from publications across the globe illustrating the innovations our customers are achieving with NetApp. Let us know what you find most interesting by commenting below.

Turner Sports, NASCAR, Sky News make shortlist of finalists for IBC Innovation Award BroadcastEngineering

The IBC Innovation Awards recognize the practical application of leading-edge technology in content creation, content management, and content delivery. This year's winners, including NetApp customer Turner Sports, were honored on Sunday, Sept. 9, at the RAI in Amsterdam.

NetApp Updates Object Storage Software Silicon Angle

Iron Mountain GM Ken Rubin on NetApp's release of StorageGRID software, "...Our service for healthcare customers, powered by StorageGRID coupled with NetApp's E-Series platform, enables us to deliver cost-effective, long-term storage without compromising security or access."

NetApp StorageGRID now on cloud nine: Would you put 100PBs in it? The Register

Analysis: NetApp continues its slow development of its object storage capability by adding a cloud interface (CDMI) to it. [Iron Mountain]

Over 200 organizations in Switzerland opt for highly scalable servers with Cisco UCS (Russia) ProDigital

[Roughly translated] Patrick Sontheim, head of the infrastructure division at Ifolor AG, praises the decision [to deploy FlexPod]: "With maximum operational ease, the FlexPod architecture provides the highest performance and scalability. It allows you to quickly process and store images…”

Natanya Academic College Believes in the Cloud (Israel) Calcalist

[Roughly translated] Natanya Academic College has invested a million shekels in an advanced computing infrastructure project for a new website it launched recently that included VMware vSphere and NetApp FAS6240s. The project was carried out by WE! Hilan Tech.

Business Applications Run Up to 90% Faster with New Server Cache Solutions from NetApp and Its PartnersITWeb (South Africa), (Russia), El Economista (Spain); ZDNet,,,,,,, (China)

Multiple media outlets picked up NetApp’s press release announcing the extension of its Virtual Storage Tiering (VST) strategy with the introduction of NetApp Flash Accel.  David Giambruno, senior vice-president and chief information officer for NetApp customer Revlon, was quoted in the release.

New NetApp Flash Accel Server Caching Solution Is Tested by Revlon (Germany)

[Roughly translated] This post addresses NetApp’s announcement of Flash Accel and references Revlon’s test of and satisfaction with the product.

Taldor Communications Glasshouse has finished implementing a NetApp storage system for Assuta Medical CentersPeople and Computers and MedaTech (Israel)

[Roughly translated] The storage solution for Assuta Medical is a NetApp FAS6210A system that will be used to support all the computer systems of medicine, particularly the PACS system…It also includes full disaster recovery for 280TBs today, with an expansion capability of up to 3600TBs (or nearly 4PBs).

NetApp Upgraded StorageGRID (China),

[Roughly translated] The articles examine the recent release of NetApp StorageGRID 9.0 and makes reference to NetApp customer Iron Mountain. adopts NetApp storage for 700 million PV web service infrastructure (Japan)Builder

[Roughly translated] announced they have a adopted a new storage infrastructure built on a NetApp FAS system to support its multiple user-oriented web services. As of June 2012, the number of users per month for the site is 80.74 million people with 1.56 million total page views.

Ever wondered how NetApp sets itself apart in its approach to Big Data management? It's as simple as "A-B-C" – Analytics, Bandwidth, Content. Watch as Richard Treadway, Director for Big Data Marketing, explains how NetApp's strategy on Big Data enables you to spark innovation, make better decisions and drive successful business outcomes at the speed of today's business.



Learn more about NetApp's Big Data solutions here, and keep an eye out for more from the "GetSuccessful Essentials" video series.

In honor of NetApp's 20th anniversary, we're taking a step back in time and inviting you to test your agility in an adventure like no other…a 16-bit adventure, to be exact. Do you have the skills to make it through the pitfalls and triumphs of tech support in the NetApp Techathalon Challenge? Transform yourself into an IT avatar and tackle everything from system-wide upgrades to pesky squirrels, all while building your inventory, learning new skills and of course, impressing your new boss.



With each play, NetApp will make a donation to one of three charities of your choice – the St. Baldrick's Foundation, Habitat for Humanity and Junior Achievement. If you're really feeling up to the challenge, why not test your knowledge with the bonus round? Make it through with a perfect score and we'll increase our donation!


Screen shot 2012-09-18 at 9.55.49 AM.png


So what do you say – are YOU agile enough to top the leaderboard? Click here to test your skills now!


NetApp in the News, 9/17/12

Posted by NETAPP_360 Sep 17, 2012

Every Monday we bring you top stories featuring NetApp that you may have missed from the previous week. Let us know what interests you by commenting below.


FORTUNE: 100 Fastest Growing CompaniesCNN Money

NetApp was named #72 on FORTUNE's list of the 100 Fastest-Growing Companies for 2012.


Behind The Brand: NetApp’s Amy Love On Marketing Amid The Data Explosion - Forbes

NetApp's Amy Love explains how NetApp is asserting itself in a competitive data market.


Wichita City Council Approves NetApp Job-Creation Incentive Wichita Business Journal

The Wichita City Council voted 6-1 Tuesday to approve a grant to NetApp that could be worth up to $418,000.




NetApp Listens and Takes Action

Posted by susan4 Sep 14, 2012

This year’s annual Customer Listening Survey launched on August 28.  Customers were nominated by their account manager to provide feedback on NetApp products, solutions, and services.  If you were invited to participate, we encourage you to share your honest and unbiased feedback by completing the survey.  If you have completed your survey, thank you for your time and valuable input. If you were not invited to participate this year, contact your account manager on more information on participating in next year’s survey.  We are committed to listen and respond back to you on the survey results and NetApp’s actions to improve your customer experience.


NetApp conducts this robust annual Customer Listening Survey to:image003.jpg

  • gain insight into how customers view NetApp’s brand, and NetApp products, solutions, and services
  • drive NetApp improvements that are important to our customers,
  • and deliver a better customer experience.


We realize there are many requests for completing surveys; however, our closed-loop communication is what makes this annual survey different.  NetApp listens and responds back to customers in two ways: 

  1. NetApp’s CEO shares overall survey results and key actions
  2. The participant’s account manager shares specific results and action plans, based on the participant’s specific feedback.


You can view Tom Georgens response to last year’s survey on the NetApp CL Survey Community Page. This year’s survey results will be available in early 2013.

photo[7].jpgNetApp is proud to have been selected as a TechWomen professional mentor company for the second consecutive year. The TechWomen program, sponsored by the U.S. Department of State Bureau of Educational and Cultural Affairs, is an international exchange that uses technology as a means to empower women in the Middle East and North Africa. TechWomen brings 42 women working in the technology sector to the United States for a 5-week mentoring program with their American counterparts. Participants are selected from applicants from Algeria, Egypt, Jordan, Lebanon, Morocco, the Palestinian Territories, Tunisia, and Yemen.


This year’s TechWomen participants arrived in San Francisco on September 5, 2012. The following day mentors and emerging leaders attended a workshop and orientation hosted by Oracle, where they met for the first time. After a review of technical project goals and a weekend of unpacking and sightseeing, host companies received their emerging leaders on site to begin 3 weeks of full-time work and research. 


For NetApp, supporting TechWomen aligns with our desire to contribute as a global corporate citizen. NetApp supports strategic partnerships that help make our global communities better, stronger, and more vibrant places in which to live, work, and do business. 


To demonstrate first-hand the concepts of a green data center and storage-efficient technologies, NetApp will host a luncheon and tour of our Sunnyvale campus and data center on Friday, September 21.  Additionally, the emerging leaders will meet with NetApp experts to discuss strategic planning, technology trends, virtualization, and data management.


For information about TechWomen, go to

Innovation_5fHiRes.JPGThis piece was originally published to Forbes AdVoice.


Innovation is the lifeblood of any technology company. As Dave Hitz likes to say, tech companies must regularly reinvent themselves. It’s hard, but necessary if you’re to stay relevant in an industry where change is the only constant.


I’m thrilled that Forbes has cited NetApp as one of world’s most innovative companies. Thrilled, but not satisfied. Being an innovator means you can never afford to be satisfied.

It’s my belief that high-tech companies are only as innovative as those customers who push, prod and otherwise move us beyond our comfort zone. Every year, we honor them with our own innovation award. They’ve made us smarter and faster – in short, better – than we ever could have imagined we could be.

Our salespeople nominated 200 customers, a record for us. A select group chose the winners. It wasn’t easy.

This year’s winners come from both the public and private sectors, and industries as different as healthcare and cosmetics. They have one thing in common: they are boundary breakers. And to serve them well, has often meant testing our technology in ways that we could never have anticipated.

Probably our most remarkable customer story is that of the SOFTBANK Group, which faced the devastating earthquake and tsunami that hit Japan in 2011. At the time, SOFTBANK was only partway through a cloud conversion, but it turned on free cloud service for non-profits, government agencies and existing customers in just three days. As Dave Hitz would later say, rolling out technology that has yet to be fully tested would be, in most circumstances, crazy.

But computing power was desperately needed to coordinate rescue efforts so SOFTBANK acted.  The technology, including NetApp’s storage system, proved up to the challenge. It was tested in ways no one – us included – could ever have expected.

Another way we stay relevant is to be our own most demanding customer. The industry term for this is “eating your own dog food.” At NetApp, we like to think of it as “drinking our own champagne.”

Last quarter, we were the first to test a number of new technologies, all while maintaining the primary goal of any IT shop – do no harm to critical services.

Next quarter, we’ll deliver our new Agile Data Infrastructure into three of our U.S. data centers. At the same time, we’ll roll out a version to Amsterdam, Hong Kong, Bangalore, and Sydney so that by the end of the next quarter, NetApp IT will be globally standardized on the new technology. We use our experiences – both good and bad – to influence product development and support, and services to the benefit of all our customers.


Agile Data Infrastructure is our latest attempt at reinvention. It is based on the idea that data must become an “infrastructure”, in the way that networking did. Once upon a time, CIOs worried about routers and switches. IT heads, like myself, expect their network to outlast the lifespan of their individual pieces. The network becomes “immortal” to again quote Dave Hitz.


MIT Fellow Michael Schrage argues that truly great companies foster innovation in their customers by helping them create new capabilities that, in turn, offer new and greater market opportunities. I’m excited to see how our customers stretch, bend and otherwise challenge our new technology in ways that I could never have dreamed of.

This post was originally published to TomTALKS.


Join NetApp’s Vice Chairman, Tom Mendoza, as he talks about keeping a positive attitude and gaining perspective from his work with the Pat Tillman Foundation. He’ll share some of the stories that touched him while working with the foundation to select veterans to receive college scholarships.


This post was originally published on NetApp Government Gurus.


Here at NetApp U.S. Public Sector, we are truly excited about our new architecture, which we're calling Agile Data Infrastructure. Agile Data Infrastructure isn't a product; it's a new way of thinking about and managing data- and we think it will be especially helpful for government agencies seeking to manage the ever- increasing amount of data they deal with every day.  We describe this architecture with three I’s: Intelligent, Immortal and Infinite.  What do we mean by that?

               • Intelligent: This is essentially the storage efficiency we've become known for over the years.  It's managing data in the smartest way possible, to give people more space and to make it easy to manage and store.

               • Immortal: What we mean by "immortal" is that, in today's technology environment, you can't afford to be down- EVER. You need non-disruptive operations that are continuously available.  "Immortal" means that your storage keeps up with your most critical missions.

               • Infinite: It's become impossible to predict how much data you'll store next month, let alone next year.  Instead of trying to guess what you will need far into the future, an "infinite" architecture allows you to scale from where you are- without a forklift upgrade.

What all of this means to our public sector customers is a new way of managing data that keeps up with your mission and allows you to scale, without compromising efficiency or non-disruptive operations.  We know the criticality of your mission and that's what we had in mind when we developed our new Agile Data Infrastructure. 


But we want to hear from you. What do you think of NetApp’s new Agile Data Infrastructure?


Mark Weber
President, NetApp U.S. Public Sector


NetApp and Innovation

Posted by NETAPP_360 Sep 10, 2012

Last week, NetApp was named to the Forbes “World’s Most Innovative Companies” list for 2012. As the only storage vendor to make the cut two years in a row, we took this opportunity to highlight what makes NetApp such an innovative company. Innovation is part of NetApp’s DNA and it has driven our growth throughout our history. Forbes’s recognition is a testament that our innovative spirit continues to thrive today and help our customers achieve great business outcomes. Take a look at these select pieces that best illustrate our story:


Forbes Most Innovative Companies – NetApp #51Forbes

NetApp ranked #51 on Forbes Most Innovative Companies for 2012, making the list for the second year in a row.


Innovative Companies Are Only As Good As Their Bravest CustomersForbes

NetApp CIO Cynthia Stoddard explains why innovation is the lifeblood of technology companies, and how NetApp has managed to stay relevant in an industry where change is the only constant.


GetSuccessful Essentials – NetApp’s Strategy on Big DataYouTube

Richard Treadway discusses how NetApp’s strategy on Big Data will enable you to spark innovation, make better decisions, and drive successful business outcomes at the speed of today's business.


NetApp Co-Founder Dave Hitz on 20 Years of InnovationNetAppTV

Dave Hitz reflects on NetApp's 20th anniversary and how data has changed over the past two decades.


NetApp Innovative Storage Solutions for HealthcareNetAppTV

NetApp healthcare IT and clinical data storage solutions improve patient care while enabling fast, secure, reliable access to medical records for more than 3,000 health organizations around the world.


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Untitled.pngHow does a company unlock the power and passion of talented employees around the globe to accelerate a transformational vision? That’s what I wondered three years ago when I volunteered to be a member of the Guiding Coalition at NetApp. I discovered that there is a fantastic way to bring more people together to act as change leaders, and it is one of the most incredible activities I’ve been involved in during my career.


Back in 2009, Rob Salmon and the Field Operations leadership team decided to pair NetApp’s winning culture with an innovative framework for successful transformation that leverages the urgency and passion of employees across the business. Collaborating with Harvard’s respected professor Dr. John Kotter and the team at Kotter International, Rob sponsored a Guiding Coalition team to function as a foundation for accelerating change leadership.


The Guiding Coalition (GC) brings people together from across the company who operate as a team outside the organizational hierarchy. It is a unique way of breaking employees out of their day jobs to creatively solve problems and drive change. Including a balance of individual contributors and managers, directors and vice presidents, all members agree to leave their titles behind when participating on the Guiding Coalition.


Every member has volunteered to participate knowing that they will need to do this work in addition to their day jobs. The first year, Rob wasn’t sure how many people would want to do more work for no extra pay….and was delighted to see over 350 passionate and urgent change leaders apply.  Though expectations are high, every member selected has a sense of urgency and ‘wants to’ drive change at NetApp.


Untitled2.pngActing together, the members of each Guiding Coalition are a powerful force. The team is composed of passionate people from around the world who have a broad set of experiences and backgrounds, which helps them to collectively identify and guide key business initiatives to accelerate NetApp’s growth. On a daily basis, members evangelize their change vision and drive a sense of urgency into the organization. In addition to the members of the Guiding Coalition, hundreds of volunteers, subject matter experts, and change leaders across Field Operations collaborate with the members to drive changes into the culture. The Guiding Coalition helps to harness the winning spirit of the thousands of people across the company into a powerful catalyst for change.


Each Guiding Coalition team serves for a period of one year, and I was thrilled to be a member on both the first and second year teams. After two years, I was invited to stay on as Guiding Coalition program manager. GC 3.0, pictured here, kicked off in May, 2012. Like each team before them, the 3.0 team has a compelling vision for change and is working tirelessly to accelerate our success.


Untitled3.pngRob Salmon and our Executive team have witnessed the power of the 8 step process for leading change. NetApp is a rapidly growing company with a powerful culture which has thrived through major changes over our 20 year history. This combination of NetApp’s culture with the Kotter model has created incredible momentum.  Not only does the model accelerate our initiatives, but it is a fabulous way to engage employees and develop leadership skills. With each team over the last 3 years, I’ve seen employees stand up to the challenge in a way that makes me proud to be part of the Guiding Coalition and excited about NetApp’s future.


In the future, you’ll hear more about the Guiding Coalition from our Executive Vice Chairman, Tom Mendoza via his video blog, Tom Talks.


Mercedes Adams is the Guiding Coalition Strategic Program Manager at NetApp. She’s been on the Field Operations team for over seven years and advocating change leadership for the last three. Mercedes shares her ideas on a number of topics via Twitter and LinkedIn.

IDG’s CIO, the executive-level IT media brand providing insight into business technology leadership, recognizes 100 organizations each year that have distinguished themselves by creating business value through the innovative use of IT. This year’s winners were recognized during a gala awards dinner and ceremony held at the CIO 100 Symposium & Awards Ceremony on August 19–21, 2012, at the Terranea Resort in Rancho Palos Verdes, California. One of the honorees was Jorge Pazos from the City of Melrose, Massachusetts, who used a NetApp® solution to make a creative and cost-effective change.

What did Jorge do to win this prestigious award? The award recognizes Melrose IT for a unique and innovative municipal cloud project that is truly transforming the way governments provide IT services. It brings together local governments to cut costs, improve efficiencies, and deliver better, more professional IT services.

Pazos’s goal is to turn Melrose into a regional IT hub for other cities and towns in Massachusetts, allowing them to run technology services such as e-mail and file storage out of the new data center in Melrose. This would reduce the time and money municipalities spend managing IT and shift the focus from managing infrastructure to consuming IT services. The regional IT blueprint developed by Pazos was prominently featured in the Commonwealth of Massachusetts’s regionalization plan for IT.



It’s been quite a journey for Pazos. In 2009, Melrose found itself running short of space to store servers. It also had stressed power and cooling resources and was overloaded with daily maintenance tasks. Alongside these challenges, requirements for IT had increased dramatically: Fire departments wanted mobile terminals and GPS tracking, the police launched a crime analysis program that required storing thousands of images, and there were many other such demands. If you’re wondering just how Pazos and Melrose Mayor Robert Dolan cracked the problem, read on.

The city tackled five key areas of concern: the dependability of the switching/link speed between buildings, the rate of increase in storage demands, the disorganized use of compute resources and support arrangements, the duplication of time and effort, and the need for room to expand. Here’s what happened.

  1. The old, unreliable network infrastructure was replaced with high-speed fiber optic links. Technology departments were then consolidated and all buildings were connected to a central core switch. The NetApp FlexPod® data center platform was used to consolidate server infrastructure, which permitted swift increase of capacity without the threat of expensive equipment replacement in the future.
  2. The core of the network was routed through a Cisco® Nexus® 7010 with 32 single-mode fiber optic SFPs and multiple virtual routing tables. Networking access was securely segmented since VLANs or individual physical connections were used.
  3. A Cisco UCS blade server system connected to the storage environment. Along with the VMware® hypervisor and management software, virtual machines could be configured and administered. Daily tasks with virtual servers and desktops were made easier by a NetApp Virtual Storage Console plug-in.
  4. The configuration of the city’s virtual environment made it easy to operate across multiple tenants. To account for a failure or downtime, one physical domain controller was maintained.
  5. Twelve terabytes of space came from a FAS2040 dual-controller HA configuration with two shelves and a Fibre Channel–connected DS14MK4 and SAS-connected DS4243. Storage management was taken care of by the vSphere® client and the NetApp OnCommand® system. With tiered storage that was a mix of SAS and SATA disks, up to 67% deduplication on machine datastores, and thin provisioning, storage was tightly managed.

[For more details, take a look at the technical case study written by Jorge Pazos and Colby Cousens, technical manager of the City of Melrose. We also wrote a blog post previously on Forbes.]

The town of Essex has now outsourced its IT services to Melrose to save 33% in costs. Virtual machines serve all city departments, resources hosted out of the data center assist citizens, and schools gain by accessing files and virtual machines remotely. Melrose’s choice to reimagine IT not only reduced its own annual costs by 40%, but also dramatically reduced expenditures for towns nearby.

That’s what it takes to win a Top-100 award. Tell us about your innovation and/or tweet to #AskTheCIO to join the conversation on innovation.

The barriers are dissolving between media engineering and IT departments. There is an opportunity for broadcasters to use large-scale unified storage architectures to streamline workflows and reduce management overhead. Watch Jason Danielson discuss how broadcasters can benefit from NetApp's Media Content management solution.



NetApp at VMworld 2012

Posted by NETAPP_360 Sep 4, 2012

With the summer drawing to a close, thousands of IT professionals, virtualization enthusiasts, partners, and customers gathered at the Moscone Center in San Francisco for VMworld 2012. NetApp set up shop at booth 1402, sharing sessions, demos, solutions, interviews, and more with attendees.


Looking back, we wanted to share some select pieces that best illustrate NetApp’s presence from the event:


New Business Technology Seen to Disrupt Roles, Relationships - The Wall Street Journal

On Monday at VMworld, NetApp’s Tom Georgens took part in an exclusive CEO panel with Michael Dell (Dell), Joe Tucci (EMC), Patrick Gelsinger and Paul Maritz (VMware).


VMworld roundup: VMware partners focus on securing data migration at lower costs - ZDNet

VMware's partners unloaded a ton of new releases and features surrounding security and data migration on virtual machines and networks, including NetApp’s announcement of a new integration between its Data ONTAP 8 software with VMware vSphere 5.1.


The Power of Partners at VMworld 2012VMworld 2012

VMworld highlighted the importance of their partners to the event’s success, calling out NetApp and the VSA giveaway.


VMworld 2012: Storage Takes Center Stage (Part 2) - CRN

Storage took center stage at VMworld 2012, as NetApp showed off its new Flash Accel software.




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