All roads lead to Rome. When in Rome…. What have the Romans done for us? Rome if you want to. Rome is where the heart is.
This week I was in Rome. For NetApp’s Insight event. A technical event for technical people. This year, more than 2000 of them. And a few imposters like me. From NetApp and our partners. A few wives, husbands, girlfriends, but mostly distributors, resellers, service providers, system integrators, training & alliance partners.
IT Partnerships – why bother?
IT is complex. No one company in IT can do everything. Either technology innovation. Or understanding how best to configure that technology to suit the needs of the person that bought it. So we build partnerships between companies to help each other out and make everything work. Companies with great technology [like NetApp], need great partners, so we can work together to solve customers’ problems. And the IT industry is constantly changing. New innovation happens all the time. So it’s essential we continually learn from each other…………. hence NetApp Insight.
Insight into Insight
I’d never been to a NetApp Insight event before. Lots of things impressed me. First, the scale. 2000+ people is a lot. From across Europe, Middle East, Africa and the US. Especially given it’s invite only and no IT end-users were there. The range of sessions – from Big Data to Cloud …… to Bingo. The 30m wide main stage & screen. But what really impressed me was the sense of community. And mutual respect. It was almost impossible to tell whether somebody worked for NetApp or a Partner (more than 2/3rds of the attendees).
[One other thing that impressed me was when my colleague Youdo ordered 10,000 drinks in a single round - it arrived in a truck!]
What did they say?
I learnt too much to share in one post. So I thought I’d have a go at summarising the keynotes I saw in a tweet like style. How modern. Won’t make much sense if you weren’t there. Or in fact if you were. But here goes…..
“Growth king. Apes. Best of the best. Beer. Innovative Trains. StorEff Drugs. Wine. Be a Navigator. Dare to Innovate. Just like NetApp. On fire.”
A great event. And I think unique in IT. Thanks especially to VMware, Cisco, Microsoft and all our sponsors.