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Barcelona y Amor

Posted by tehrlich in Ehrlich on Air on Oct 13, 2013 6:38:04 AM

Although the title might be misleading, this still is the Ehrlich on Air blog. A digital dwelling place for all things partners, pathways and go-to-market strategies of your favorite storage and data management provider. So why the title, which translates to “Barcelona and Love”?

If you guessed “VMworld” you are correct. For the second consecutive time, the virtualization heavyweight and NetApp Global Alliance Partner VMware returns to the Catalan capital and brings us one of the most popular and renowned industry events for Cloud and virtualization. Nothing more to do than join the fun with a Diamond sponsorship – at the time of writing I am looking forward to customer meetings, partner strategy discussions, and industry conversations with you! If you come to Barcelona, please stop by our booth D206, the NetApp Cloud Lounge, or join any of the activities we’ll run there.
Some teasers: We’ll be doing a customer event at FC Barca’s fabulous Camp Nou stadium (largest in Europe!), we are raffling helicopter sightseeing flights, NetApp TV will be there, as will be Team NetApp-Endura. And if you are lucky we will – yes, indeed – clone you (with the additional chance to win cool Apple products like iPads or a MacBook).
Now for the “Love” part. While we have many, many breathtaking activities planned for this year’s show, ultimately it will all be down to business.

To me Business is all focussed around our partner success!

This is why I want to highlight some of our partners’ presentations at VMworld Europe – showing our partners some love, so to quip. Here we go!

On Tuesday the 15th, Interoute kicks off the presentations in our booth D206 mini-theater with their take on “Europe’s Enterprise Cloud” for fast and highly available storage as a service (3:30pm). It delivers private and public cloud computing, data storage, network, security, voice and video conferencing from one scalable platform, all under a single unified SLA. Next up at 4pm will be Atea and Karolinska University who demonstrate how a FlexPod and VMware environment helped build cloud services for the entire university, including dedicated vertical applications like medical imaging. Can’t have enough customer proof points though: At 5pm Ermestel will close the day with more interesting case studies focusing on converged stack technology such as Vodafone, Rey Juan Carlos University, and Comillas University.


The show’s second day on the 16th will feature three interesting partner presentations at our booth mini-theater. First off is Bull at 3:30pm. Can’t say too much yet, but stay tuned for an announcement in the converged infrastructure space that greatly aims to simplify CIOs’ lives. Bull will be followed by Computacenter who are going to show what customers can do with the private cloud: Whether looking to implement a private cloud solution, to modernize the workplace, or to consolidate infrastructure, this presentation will cover the benefits and the risks, and show how to maximize investment. Last but not least at 4pm it is IBM who demonstrate NetApp and IBM Services working in unison for private cloud, managed services, and desktop cloud computing.


The last day of VMworld Europe is all Fujitsu in the partner mini-theater. At 11:30am, they present “ROI not DIY.” Learn how vShape from Fujitsu integrates an organization’s storage, server, network, and virtualization software, all ready to go straight out of the box, reducing cost and time to deployment. Achieving ROI has never been this simple, in there view.


I do hope you enjoy the show and some rays of the beautiful Spanish sun. Can’t make it to Barcelona this year? How about you join us online – we have a vast load of social activities scheduled. You can follow our hashtags #NetAppVMworld, #NetAppOBS, and #NetAppCloud. We will share pictures, videos and live updates from the theaters and show floor across our Facebook channels (check, our Twitter @NetAppEMEA, and our Community page (

Also, expect updates from our battalion of NetApp bloggers at the ready: NetApp 360 (, JR’s IT Pad (, Tangential Thoughts (, and Tim’s Tales ( 


Enough, let’s get this show started. See you in Barcelona!